The Associate Brand Marketing Manager supports Baskin-Robbins brand marketing and ensures consistency in brand voice across all marketing channels and brand extensions. The ABM assists in the execution of marketing and brand-building programs/tactics to drive sales/profit growth for a global, iconic brand with over $1 Billion in annual sales. The ABM collaborates with Brand Manager, Brand Marketing team, and broader cross-functional organization to define marketing objectives and strategies for the upcoming year. The ABM provides ongoing category analysis and support maintenance of programs. Be flexible to contribute to all brand activities.

This role sits in our Boston Support Center and be onsite 3 days per week with remote eligibility 2 days per week.

Travel requirement- up to 10% domestic travel possible

RESPONSIBILITIES

Assist in the development and execution of integrated marketing programs through category and competitive research, analysis, and creativity

• Participate in the initiation and planning of marketing strategy development by gathering project data and requirements and providing input on project activities and timing

• Partner with finance to manage brand marketing budget and projections Participate in the evaluation of the project by giving input for post-project evaluations and lessons learned

• Ensure each program has clear objectives, goals, strategies, and measures

Build promotional strategies, based on strong understanding of customer value, economics, and competitive actions

• Partner with cross-functional teams to develop products and associated marketing support

Relationship Management

• Energize our team, agencies and system around all Baskin-Robbins marketing programs

• Develop and maintain strong relationships with key stakeholders (integrated marketing team, direct reports, regional field teams, commercial services, supply chain, operations training, finance) and partners (franchisees, vendors)

Project management

• Assist with ad hoc projects, presentations and reports to support the Brand Manager and Baskin-Robbins Marketing team

EDUCATION AND EXPERIENCE QUALIFICATIONS

• 4 - year degree in marketing or business requirement

• 1 - 4 years relevant experience in marketing

• Restaurant industry experience preferred

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Experience in brand marketing or similar marketing role preferred

• Experience with the marketing mix (4 P’s) and understands marketing principles and strategy

• Experience with new product development preferred

• Has the ability to think strategically and creatively

• Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders

• Excellent communication and presentation skills, especially the ability to explain difficult concepts in applicable business terms. Strong ability to summarize strategies into (PowerPoint) presentations in clear and understandable message

• Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external

• Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail-oriented

• Self-starter personality who can operate with some supervision

• Ideal candidate has an inquisitive nature and a passion for learning and solving problems

Imagine a place where all day long people talk about ice cream, eat ice cream, and even dream ice cream. That’s us. That’s Baskin-Robbins. Now, image a place where you can work with ice cream. Even Sweeter.

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.