Why iCrossing

For over 20 years, iCrossing has been partnering with the world’s largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

About This Job

iCrossing is seeking a Campaign Manager to join our growing Digital Solutions Organization. As a Campaign Manager, you will be instrumental in the smooth running of paid media campaigns. Your understanding of the different levers that can be used to optimize paid media will contribute to meeting and exceeding the KPIs set. As a Campaign Manager, you will be responsible for creating, executing and optimizing SEM, paid social, and programmatic campaigns. You will be able to grow your skills by participating in strategy and planning meetings with your assigned integrated media team to gain exposure to your channels and other disciplines.

What you’ll do

• You will assist in the development and execution of search media plans (research, targeting, and network distribution, keyword building, ad copy writing, etc.)
• You will develop advertising copy and messaging for clients’ media campaigns adhering to the platform specifications and guidelines
• You will monitor budget pacing and performance across accounts. Identify low performing assets and placements and make changes necessary to maximize on client KPIs
• You will research clients' websites to understand online goals and objectives, and develop keywords and phrases relevant to the business model
• You will be responsible for proofreading content and ensuring quality of message
• You will assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and help recognize and troubleshoot data anomalies. You will attend regular status calls participating as appropriate
• You will demonstrate highly organized campaign/timeline management, with strong attention to detail
• You will collaborate with technical teams for effective tracking and return on investment (ROI) measurement

Who you are

• 2+ years of experience directly managing SEM campaigns & programmatic or social media required (Google Ads & GDN, Microsoft Ads, The Trade Desk, Facebook, etc.)
• Experience managing, and optimizing audience segments across multiple media platforms (in platform, 1st party, & look-a-like)
• Experience and proficiency with Microsoft Excel & PowerPoint
• Ability to communicate complex ideas and plans effectively – both verbally and visually
• Experience with third-party media platforms preferred (Ad Cloud, DV360, Skai/Kenshoo, etc.)
• Proven ability to manage multiple projects and consistently meet deadlines
• Solid business acumen, management, and problem-solving skills
• Strong analytic thought process and ability to interpret findings
• Passion for digital marketing and interested in solving the question “Why?”
• You pride yourself on your ability to handle multiple tasks in a fast-paced environment, under tight deadlines without losing track of the details

Our Mission & Values

The iCrossing mission is to Transform Experiences. The “we” is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules . Our core values map back to our vision.

Be Kind : Lead with compassion. What you truly know about someone’s life is very little .

Lead with Candor: Know the line. Is what you say true, good, and useful?

We Before Me : Lead for others. The sum is always going to be greater than the parts .

We evolve clients for a human-centric future - creating a better world for everyone.