Job description
Overview:
Position Summary: The Workers Compensation Market Development Manager is responsible for increasing Workers’ Compensation revenue and referrals, through developing and maintaining strategic relationships with attorneys, employers, case managers, claims adjusters, physicians, networks, payers, and third party administrators. Responsibilities:
Physical Demands:
Athletico provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Greater Purpose and Core Values: Athletico’s Greater Purpose is to empower people, inspire hope and transform lives. We accomplish this by providing exceptional, progressive, and cost-effective fitness, performance and rehabilitative services through personalized care that emphasizes education and prevention of future injury. This is accomplished through building on our Core Values of one team, understanding our business, recognition, people-focused, accountability, continuous innovation and trust and integrity, which are the foundation for our unique culture.
Position Summary: The Workers Compensation Market Development Manager is responsible for increasing Workers’ Compensation revenue and referrals, through developing and maintaining strategic relationships with attorneys, employers, case managers, claims adjusters, physicians, networks, payers, and third party administrators.
Essential Duties and Responsibilities:
- Serve as account/relationship manager for new and existing accounts, developing and maintaining relationships to drive new patient referrals
- Identify and source new leads and follow up from initial call to implementation
- Create new business opportunities via coordinated meetings with prospects and referral sources to increase referral volume
- Create, recommend and implement strategies to generate new relationships, expand existing relationships, and enhance brand recognition on a regional basis
- Collaborate with marketing team and operations to develop strategy to grow new patient referrals
- Track and report on all initiatives and results
- Research individuals, companies, industries, competitors, and trends to identify new business opportunities
- Identify and respond to Request for Proposals (RFPs)
- Create and execute sales and marketing plan for new business development
- Develop, assist, and execute events focused on client relationship building, including developing and managing follow up strategies with event attendees
- Identify and execute marketing opportunities to increase visibility and develop new leads with the target audience including sponsorships, exhibit booths, writing opportunities/articles in key publications, presentations/speaking engagements, internal and external events, and conferences
- Manage and/or maintain database for target audiences
- Join and attend trade association meetings that support strategic goals
- Develop marketing communications pieces that reach targeted audience; liaise with marketing team to execute
- Conduct and compile market research to identify new marketing opportunities
- Develop and implement follow up and pull through strategies (i.e., Lunch and Learns) with current and prospective clients
- Use internal communications to promote marketing support from the field as well as recognition of marketing and business development successes
- Experience using an automated Customer Relationship Tool
Qualifications:
- Education:
- Bachelor’s degree in Business Administration, Marketing, or a related field preferred, or equivalent work experience
- Work Experience
- Minimum five years of experience in business development, sales, and marketing, preferably in a related industry, with demonstrated sales success
- Knowledge of the workers compensation industry preferred
- Salesforce efficiency helpful
- Certification/Licensure:
- None required
- Knowledge and Technical Skills:
- Highly proficient computer skills to include Microsoft Word, Excel, PowerPoint, and Outlook.
- Ability to consistently communicate a clear understanding of patient/client expectations and adapt as appropriate to exceed their needs
- Ability to focus attention on determining what can be done to make progress
- Ability to develop personally and professionally
- Effectively participate and contribute as a member of a work group
- Demonstrated ability to work autonomously with excellent problem solving, organizational and project management skills
- Demonstrated attention to detail and follow up skills
- Proven communication skills, including verbal, written, and presentation
- Proven skills in building strong business relationships
- Exhibit strong time management skills
Language Skills:
- Ability to read, write and speak English proficiently
The physical demands and work environment describe here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
Physical Demands:
- Ability to fulfill office activities including, but not limited to, remain stationary for extended periods of time (i.e., while working at a desk), stoop/kneel/crouch, travel around the office, communicate with others (verbal and written), and use fine motor skills including fine hand manipulation and keyboarding.
- Occasionally lift and/or move 25-40 pounds
- Frequent travel required
Work Environment:
- Consistent with a standard office environment, noise level is low with little to no extraordinary environmental factors.
Athletico provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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