A day in the life

During your day-to-day, you’ll be an integral part of the CRO team with a large focus on:

• Website Analytics & Optimization. Analyze user behavior across our online and offline customer funnels to identify optimization opportunities

• Testing. Collaborate with marketing, business, design and dev to strategize and implement A/B tests and multivariate testing to improve conversion rate

• Monitoring & Reporting. Build and maintain reports and dashboards on test progress, results and next steps

• Maintain our learning library. Capture test summaries for reference and company-wide knowledge sharing

About TRANZACT

TRANZACT, a Willis Towers Watson company, is a leading direct-to-consumer marketing, sales and technology company capturing millions of searches for Medicare and life insurance products each year. We achieve competitive advantage through data analytics and end-to-end management of the entire customer journey. While we have the tools and resources enabling enterprise level SEO, we believe people are our most valuable asset.

We want people who fit our BE REAL culture: Be Authentic, Be Passionate, Be Direct, Be Responsible, Be Trustworthy, Be Unstoppable, Be Fun. We’re a diverse team of programmers and writers and designers and data scientists and strategists and more. We’re made up of introverts and extroverts, corporate types and anti-corporate types. We’re an environment where every person feels their full potential is only limited by their ability to conceive of it and make it happen.

What We Are Looking For

• BA/BS degree in Statistics, Mathematics, Economics, Marketing or equivalent experience

• Advanced Excel skills - you are data-driven and have 2-3 years’ experience in data cleanup, synthesis, reporting and optimization

• Experience working with optimization & analytics tools such as Adobe Target, Google Optimize, Optimizely, & Google Analytics

• Strong project management, organization and communication skills

Icing on the cake (but not required):

• Master’s In Statistics

• Background in Paid Digital Marketing (Google Ads, Meta Ads) preferred

• GA4 experience

The people

As a CRO Analyst, you will be based in our Raleigh, NC office and report to the Sr. Director - Digital Marketing.

When you join the TRANZACT team, you’ll be joining a passionate group of people who strive for excellence, deliver on their commitments, and love to win.

Our culture is built on a simple concept: Be Real. That means saying what you mean and doing what you say. It means being yourself, being open to feedback, and having the courage to make tough decisions.

You’ll fit in here if:

• You’re a naturally curious problem solver who is excited by new challenges

• You aren’t afraid to take initiative and own it

• You value inclusivity and belonging

• You care deeply about your work and have a make it happen attitude

• You’re a powerful communicator who loves sharing ideas

• You believe in keeping it real and having fun at work

The perks

Robust health & wellbeing package

• Medical insurance with a choice of plan and carriers
• Prescription drug coverage
• Dental and vision coverage
• HSA and FSA options
• Emotional wellbeing program
• Wellbeing dollars
• Health advocacy program
• Medical review services
• Company-paid disability policies
• Free membership to an on-site gym in our Raleigh location

Work-life benefits

• Generous paid time off + paid holidays
• Additional paid time off for bereavement, family and medical leave, jury duty, and military leave
• Parental and adoption leave
• Virtual guided meditations
• Virtual chair yoga sessions

Financial & retirement benefits

• 401(k) savings plan + match
• Generous annual bonus and base salary assessment
• Company-paid life insurance
• Commuter account benefit
• Adoption assistance program

Learning and development opportunities

• Conference and training reimbursement
• Employee development programs
• Regular Lunch & Learns on a wide range of topics
• Yearly team building events
• Community service projects

Employee appreciation

• All-you-can-eat snacks and a fully stocked fridge. Cerise Limón La Croix, anyone?
• Frequent office events, happy hours and outings (Virtual for the time-being)
• Office contests + fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing
• An annual holiday party that you’ll still be talking about a year later (seriously)
• Frequent company lunches catered by local restaurants
• Massage chairs (Raleigh), Giant Jenga (Fort Lee), fantasy football leagues, and more
• Super cool swag (that you’ll actually want to wear)

TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer / Disability / Vet