Are you looking for a high energy, strategic, and fast-paced position as a Demand Generation Marketing Manager? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program – a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  • 20%+ annual employee promotion and transfer rate
  • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech

The Demand Generation Marketing Manager is responsible for creating multi-channel marketing campaigns to generate demand for Relias’ B2B SaaS solutions, ultimately to meet or exceed MQL, pipeline and bookings goals.

WHAT YOU’LL BE DOING:

• Developing a deep understanding of the specified healthcare industries, Relias SaaS products, and customer buyer journeys.
• Leading strategic efforts to grow Relias’ share of the market in collaboration with Sales and Product Marketing.
• Designing, creating, and managing multi-channel marketing campaigns, encompassing but not limited to paid search and display, social, nurture streams, syndication, tradeshows, and more.
• Supporting and equipping Sales to engage identified qualified accounts, distributing relevant content that reaches the account’s buyers and influencers, and following-up with personalized discovery and demo sessions.
• Building cross-functional cohesion by working closely with departments, across Marketing, Product Management, Sales, Alliances, Client Care, and other internal teams at all levels of the organization.
• Analyzing, leveraging, and acting on campaign performance to shape overall marketing strategy, optimize lead conversion sources, and improve pipeline generation.
• Taking ownership and initiative to support the marketing team and company through a proactive and positive attitude.
• Other duties as assigned.

YOU’VE GOT WHAT IT TAKES IF YOU HAVE/ARE:

• 3+ years in marketing
• A deep understanding of digital marketing tactics (paid and organic social, paid search and display, retargeting, programmatic, and more).
• Experience planning campaign strategies and managing their execution across multiple teams.
• Ability to design, plan, and manage numerous multi-channel marketing campaigns within budget while driving to goals, working across marketing teams to manage planning and execution.
• Proven experience in content marketing strategy supported by digital, event, product positioning, and market insights.
• Strong, proven organizational, planning, project management, problem resolution, and influencing skills required.
• Self-starter mentality with strong sense of ownership, ability to work autonomously and navigate and succeed in ambiguity.
• Curious, life-long learner with the ability to quickly digest new information and ask clarifying questions.
• Excellent verbal and written communication and presentation skills.

IT WOULD BE NICE IF YOU HAVE:

• Bachelor’s Degree
• Healthcare, SaaS, Compliance/Revenue Cycle experience a plus
• Salesforce experience a plus

Relias is an Equal Opportunity Employer and a Drug-Free workplace

Company: Relias LLC

Country: United States of America

State/Region: North Carolina

City: Morrisville

Postal Code: 27560

Job ID: 258635