Celebrating more than 40 years in business, Saf-Gard Safety Shoe Company and our sister company, SR Max, develop and implement safety footwear programs for multiple industries ranging from grocery stores and restaurants to large industrial, government, and service organizations. We're devoted to providing exceptional service and the latest technologies to keep our customers safe and comfortable on the jobsite. Our products include our own line of SR Max safety footwear and well-known brands like Timberland Pro, Doc Martens, Reebok, Skechers, New Balance, Wolverine and more.

We're are looking for a passionate digital advertising expert who is excited to develop and grow PPC and 3P strategy and execution. The Digital Advertising Specialist will be a critical member of our digital marketing team. Reporting to the Digital Marketing Manager, this position will be responsible for digital advertising campaign planning and execution, including strategy development, media planning and budgeting as well as campaign setup, reporting and optimization.

Primary responsibilities:

• Utilization of data analytics tools to identify strengths and weaknesses within our digital advertising properties. Transformation of this data into actionable insights.
• Ownership and oversight of the paid digital media budget including planning and reconciliation.
• Media planning, implementation, and optimization of advertising campaigns across various digital media and ecommerce platforms.
• Collaboration with internal team members and stakeholders, providing proactive media recommendations and offering input on creative assets and landing pages to drive conversion and improve the customer experience.

Requirements:

• Proven success delivering innovative digital campaigns across various media and ecommerce channels.
• Passion for digital marketing and a commitment to continual learning.
• Thorough understanding of the digital marketing landscape and digital media production.
• Experience with digital analytics, with the ability to generate, analyze and interpret data and transform that data into actionable insights.
• Experience setting up and optimizing PPC campaigns on major search engines.
• Demonstrated success with digital advertising on ecommerce platforms.

Desired Skills & Experience

• Minimum of 3 years of experience developing and optimizing digital advertising campaigns.
• Professional certifications in Google Ads, Google Analytics, Digital Marketing Fundamentals and Digital Brand Management will be an advantage.
• Experience with lead generation strategy and tactics is preferred.
• Knowledge of the safety shoe/apparel industry is a plus.