THE COMPANY

Substrata is a growing bio-chemical manufacturing company that specializes an enzyme-based solutions. Substrata’s products serve a variety of industries such as road construction, petroleum, and agricultural industries. We are a growing company that values positivity, customer service, and innovation across all levels of the company.

THE CHALLENGE

Our thousands of customers worldwide are growing each day, and we are growing to keep up with the demand. We are looking for an experienced Digital Marketing Specialist who is passionate about digital marketing to help increase brand awareness that generates new leads, engages our customers, drives revenue, and builds brand loyalty.

THE OPPORTUNITY

The ideal candidate should possess a working knowledge of content marketing along with relevant experience in social media, e-commerce, and online advertising. This role requires B2B marketing experience combined with a strong digital acumen to accomplish content strategy planning, execution, and data analytics to inform future marketing campaigns for one brand. The ideal candidate will bring 2+ years of relevant experience in digital campaigns for lead-generation. This individual is responsible for researching social media trends, create, and managing digital marketing campaigns; while bringing a can-do, creative mindset to the team. Qualified candidates must be able to multi-task while working effectively in a team environment.

THE SKILL SET

• Bachelor's degree in Marketing or Communications with a digital emphasis.
• 2+ years of relevant experience in online/social corporate marketing
• Excellent writing skills
• Experience in content planning, creation, optimization with an editorial mindset and the ability to recognize and predict audience inclinations according to the stages of the visitor lifecycle.
• Experience in designing, creating, tracking, and managing digital campaigns and possessing an understanding of email marketing principles, triggered campaigns, email testing, and performance optimization.
• Experience collaborating with internal and external teams
• Strong project management skills and the ability to handle multiple tasks with competing priorities under minimal supervision.

• Working knowledge of HTML/CSS.
• Experience with HubSpot is preferred.
• Ability to work independently and achieve goals in a fast-moving environment
• Organized, responsible, and flexible

TECHNOLOGY USED:

• HubSpot CRM, Slack, Gmail, Zoom, etc.

WITHIN 1 MONTH YOU’LL:

• Learn the business, complete Substrata training and give presentation to CEO
• Present recommendation for marketing strategy and marketing plans to support and achieve business objectives.

WITHIN 3 MONTHS YOU’LL:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Develop a SEO/SEM strategy.
• Implement and manage email campaigns.
• Prepare campaign performance reports.
• Continuously measure and optimize campaign performance, while also establishing benchmarks and recommending future tests.
• Provide ongoing campaign management to ensure optimal performance and delivery of campaigns. Keeping track of campaign spend and conversions.
• Composing, launching, and optimizing social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools.
• Establish and growing relationships with traditional online and print media that help broadcast Substrata news and messaging.

WITHIN 6 MONTHS YOU’LL:

• Own lead generation and brand awareness strategies and incorporating targeted strategies into automated marketing campaigns.
• Implement marketing strategy on-brand and on-message content on social platforms
• Manage all paid advertising platforms (Facebook/Instagram, Google, LinkedIn, etc.)
• Support marketing efforts, plans, and strategies through creation, implementation, and execution of digital marketing-specific projects
• Maintains and executes consistent Brand voice both visually and verbally
• Developing and analyzing objective-based and data-driven digital ad campaigns.

• Other duties/projects as assigned by CEO

BENEFITS

Substrata staff are guided by company values. In line with company values, we provide the following benefits.

• Competitive salary
• Health, Dental, and Vision Insurance
• Short- and Long-Term Disability
• 401k matching
• 4 Weeks Paid Time Off
• 6 Paid Federal Holidays
• Fun, flexible, and supportive work environment
• Hang out with CEO’s dog, Levi