Director, External Marketing and Communications (CAT)
Full Time
Walnut Creek, CA 94598
Posted
Job description
Director, External Marketing and Communications
Company: Catalight
Department: Marketing and Communications
Reports to: Chief Marketing and Impact Officer
Status & FLSA Class: Full-Time, Exempt
Date: March 2023
Location: Remote/Hybrid (20% Travel requirement to meet in California offices)
Catalight is the parent organization leading a family of companies (FOC) that includes Easterseals Northern California, Easterseals Hawaii, Catalight Care Services, and Xolv Technology Solutions. Across the five non-profit companies, there are nearly 700 employees working together to responsibly disrupt and transform home and community-based care and help become a diverse, equitable and inclusive organization that works proactively to address complex societal problems such as healthcare access and greater well-being for underrepresented communities.
Job Summary
Interested in building awareness and affinity for an organization serving nearly14,000 individuals and families with developmental disabilities with your marketing and communications expertise? As the Director of External Marketing & Communications (Marcom) you will leverage your experience in direct marketing, customer acquisition, sales enablement and PR for Catalight and its family of companies (FOC) in support of the long-term strategic direction of the organization. As a Director in the Marcom team, you will support the strategy, manage the day-to-day activities, write content and work with our business partners to build our brand, thought leadership and support revenue growth. This role will be responsible for ensuring all work is on brand, accurate, inclusive, creative, measurable and aligned to the organization’s vision, values, strategy and goals.
The ideal candidate will have exceptional writing skills, a growth and ROI mindset, and a successful track record for taking a strategic and creative approach to delivering impactful marketing and PR programs that understand how storytelling and content come to life across all channels – in traditional and non-traditional ways. The Director will execute multiple high impact initiatives simultaneously, operating collaboratively within the Marcom team and matrixed structure to deliver overall organizational goals. This is a highly cross-functional, strategic and hands-on role managing the day-to-day external marketing efforts, while not losing sight of the big picture.
This role will report to the Chief Marketing and Impact Officer and will contribute to the growth of the organization with targeted marketing and PR campaigns managed through thoughtful collaboration, prioritization, communication, and evaluation of results, while preserving the FoC’s reputation for integrity and excellence.
Core Responsibilities & Essential Job Functions
Marketing and PR
- Develop and implement strategic marketing and PR plans, informed by stakeholder needs, revenue targets, social justice and equity issues, to inspire current and potential stakeholders to partner with the Catalight.
- Develop and maintain best-in-class marketing channels including demand generation campaigns, sales/marketing collateral, website content, social media, newsletters, media outreach and email campaigns.
- Serve as a thought partner across the organization to advance Catalight and FoC’s brand awareness, sales readiness and growth.
Marcom Operations and Reporting
- Ensure day-to-day operations, initiatives and budget are met.
- Leverage Marci - our internal service desk - to support capacity management.
- Track your time accurately to ensure reporting veracity.
- Ensure shared services are providing great customer service and delivering high-quality work.
- Support the collective wellbeing of the team, with thoughtful hand-offs, organization and timeliness.
- Partner with contracted agencies to get the highest quality work at a fair cost.
Qualifications
Minimum Education, Experience & Training Equivalent to:
- Deep expertise with demand generation marketing activity and sales support.
- Public Relations experience spanning brand and product.
- Expertise in leading a team focused on customer service and exceptional work.
- Familiarity working in a highly regulated environment, preferably healthcare.
- Exceptional writing, communications, and presentation skills.
- Strong decision-making capabilities, able to make complex decisions and manage through ambiguity.
- Superior project management skills with meticulous attention to detail.
- Metrics-driven with a growth mindset that informs strategies and projects.
- Experience presenting to customers, executives, board members and the media.
- Highly analytical with an aptness to quantify data to drive Marcom strategies and activities.
- Procedure and process oriented with propensity and inclination to hold others accountable.
- Highly proficient in Microsoft Office Suite.
- Proficient in Technical Marketing (Salesforce, WordPress, Google Analytics, Monday.com, Adobe Creative Suite, AP Style)
- Exceptional PowerPoint skills, with the artistry to create stage ready presentations.
- Proven people manager with the aptitude to mentor, coach, and develop a team.
- Prior management experience of at least two direct reports.
- 10+ years’ corporate marketing and communications preferred.
- Bachelor’s degree preferred.
Helpful Knowledge & Skills:
Bold:
- Challenges the status quo in service of creating equitable systems.
- Navigates ambiguity with an excitement for problem solving.
- Effectively manages programs from visioning to implementation.
- Commitment to meet agreed upon deadlines on time or ahead of schedule.
Community Centered:
- Capacity to hold space for others to engage in learning within psychologically safe spaces that allow for courage and vulnerability.
- Senses the underlying needs, desires, and values of colleagues.
- Appreciates and demonstrates collaboration across teams.
- Role model and brings our core values to life in your work.
Equity Informed:
- Deep knowledge of multiple historically excluded groups.
- Interest in working with and elevating diverse populations.
- Approaches work with a growth mindset, welcomes feedback, and understanding that humans are biased and imperfect as a baseline.
- Sensitivity to working with an ethnically, socioeconomically, linguistically, and culturally diverse population.
Wellbeing-Driven:
- Willingness and commitment to self-reflection and re-thinking.
- Understand your physical, mental, social, and financial wellbeing needs with a willingness to co-create boundaries that allow you to sustainably show up and honor your humanity which is core to this work – with an ability to do this with the humans you lead.
Requests:
- High level of self-awareness, humility, and emotional intelligence; skilled at giving and receiving constructive feedback to and from direct reports and peers.
- A commitment to the values of the organization while demonstrating good judgment, flexibility, patience
and discretion when dealing with confidential and sensitive matters. - Proficient in Microsoft Office (Outlook, Word, Excel, etc.), especially Excel and related computer software.
- Consistently demonstrate good judgment and decision-making skills while maintaining the highest level of confidentiality.
- Appreciates an exciting, fast paced high energy environment while effectively multitasking and managing day-to-day responsibilities without supervision.
- Can work and lead a team in a virtual (remote) environment.
- Maturity to balance work demands with personal demands regardless of situation.
- Personable; able to work comfortably with individuals at all levels within the organization.
- Excellent verbal and writing communication skills; frequent proofreading and checking documents for accuracy.
- Strong interpersonal skills.
Physical Requirements:
- Must be able to communicate effectively within the work environment, read and write using the primary language with the workplace.
- Visual and auditory ability to work with clients, staff and others in the workplace continuously.
- Frequent speaking and listening (25-75%) to clients, staff, and others in the workplace.
- Utilize computer and cell phone for effective communication.
Conditions of Employment
- Ability to obtain and maintain criminal record clearance through the Department of Justice (DOJ). The People & Performance Department must analyze DOJ/FBI live scan reports in accordance with applicable Federal, State, and Local laws, as well as fitness for the position.
- Ability to obtain and maintain clearance through the Office of Inspector General.
- Must attend any required trainings.
- Must work CA standard business hours.
- Able to travel 20% to meet in California offices, meet customers, clients and partners and attend conferences.
- COVID-19 vaccination and subsequent boosters required for any in office presence at all company locations.
About Us
At Catalight, we embrace people’s differences — both visible and invisible. And we believe everyone deserves to be understood, respected and celebrated for their many contributions. That’s why we have a bold vision to break down barriers and biases to create a more equitable world, so people with developmental disabilities and special needs can choose their own paths.
We do this by providing access to innovative, individualized care services, clinical research and advocacy — all powered by intelligent Xolv Technology Solutions. And, through the work of our affiliate partners, Easterseals Northern California and Easterseals Hawaii, we provide services to people with disabilities and their families to support them across their care journey.
Our purpose-driven teams are creating a pathway to a more impactful future. Empowering others and fostering an inclusive environment that embodies our core values to ensure we grow responsibly.
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas as deemed fit for the organization.
Catalight is an equal opportunity employer.
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