Job description

5660-Marketing - LMG - Director of Marketing

SUMMARY
The Marketing Director is responsible for managing and optimizing marketing programs that drive new patient acquisition growth and increase visit frequency among established patients. This position is responsible for sales promotion strategy development and execution across all marketing channels. A strong focus will be on driving Aesthetics services and product revenue growth. The Marketing Director will optimize reporting processes to provide timely views of channel and campaign performance to drive optimal decisions and maximize marketing return on investment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing Program Development

• Develop sales promotion strategies and campaigns to drive new patient acquisition and increased encounter frequency among established patients.
• Plan, implement, analyze, and optimize all sales promotion programs.
• Track and report channel and campaign effectiveness, identify and execute channel optimization for maximum ROI.
• Develop campaign activation strategies that cultivate new and existing consumers, promote the value proposition, amplify brand leadership within the industry and engage consumers across all channels
• Implement and continually test new messaging and visually appealing ad creative to ensure that ads stand-out and grab the attention of the target audience.
• Develop reports and dashboards appropriate for day-to-day management as well as executive management.
• Optimize the channel mix and customer journey through rigorous testing and experimentation.
• Optimize campaign performance by running A/B tests on campaign goals, messaging, CTAs, creative, and more.
• Stay up to date on competitive activity new channels and strategies.
• Work closely with Marketing and internal Ops teams to execute development and distribution of the best offers in the industry.
• Manage paid media budgets as assigned.

OTHER DUTIES AND RESPONSIBILITIES

• May perform other duties or special projects as required or as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES

• Possesses excellent analytical skills and leverages data and consumer behavior trends to drive actionable insights & recommendations.
• Highly goal-oriented individual with excellent communication skills.
• Ability to ideate, compare and evaluate various paths to identify optimal path to test, prove and scale learnings for greater results over time.
• Ability to rethink and reconsider options when results are not achieved, maintaining an open mind, curiosity and strong problem-solving skills to get back on track or stay on track.
• Highly motivated, strategic, and creative individual with experience and a passion for developing sales promotion and other marketing plans that drive business results.
• Knowledge of marketing channels, reporting resources and management tools to drive and maintain effective plans that stay on track.
• Exceptional project management skills, highly organized, efficient, detail-oriented professional with ability to juggle multiple projects simultaneously in a fast-paced and ever-changing environment without a loss in quality.

PROFESSIONALISM / COMMUNICATION

• Projects a professional manner and image.
• Adheres to ethical principles; recognizes and respects cultural diversity.
• Demonstrates initiative and responsibility.
• Prioritizes and multi-tasks; manages time efficiently.
• Works as a team member; adapts to change.
• Effective, clear, and persuasive oral and written communication skills with individuals and groups; adapts communication for optimal understanding.

EDUCATION
Bachelor’s degree in marketing, advertising, business management, or equivalent work experience.
EXPERIENCE

• 8+ years relevant professional experience required.
• Experience in the medical or retail beauty industry is preferred.
• Ability to thrive in a fast-paced and flexible environment with a high degree of autonomy.

LICENSURE/CERTIFICATION REQUIREMENTS
None.
MATHEMATICAL SKILLS
To the extent necessary for the performance of the job duties of a Marketing Director, the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
REASONING ABILITY
Ability to apply understanding to carry out instructions furnished in written, oral, or diagram form. Ability to manage complications involving several variables in standardized situations.
WORK ENVIRONMENT AND CONDITIONS
Work is generally remote but must be willing to work with teams on Eastern Time Zone. May require occasional travel to visit clinic locations and attend in-person team meetings in corporate headquarters located in Maitland, Florida. Involves frequent telephone contact with internal and external customers. May require flexibility in working hours. Multi-tasking is an important aspect for this role.
PHYSICAL DEMANDS
Work requires prolonged periods of sitting. Requires repetitive hand, wrist, and shoulder motion. Proficient typing skills and sufficient finger and hand dexterity to operate a keyboard, calculator, telephone, copier, and such other office equipment as necessary. Some bending and stooping required. Lifting up to 10 pounds required, with occasional lifting up to 25 pounds. Normal vision required, with or without corrective lenses. Normal hearing is required.

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