Job description
Marketopia is a global premier marketing agency for the tech industry. We proudly have offices in Pinellas Park, Florida, US, and London, England, UK. Our company helps organizations to stand out and stay ahead of the curve by optimizing their brand and recognition through lead generation, CRM campaigns, web design, and much more! Our clients consist of numerous MSPs and Technology vendors across the US and the EMEA.
We put team first and always look for ways to collaborate and learn from each other. We offer a fast, fun, collaborative environment, a Florida-casual dress code, and First Friday celebrations that include live music, great eats, and lots of laughs.
We even have a company mascot — Duke, the world’s greatest golden Labrador and an office regular.
We are looking for an experienced Director of Strategic Digital Marketing to spearhead our lead generation efforts. You will be responsible for setting specific objectives, developing cohesive and profitable digital marketing strategies for our company and clients, and monitoring/achieving results.
Our marketing strategy involves a variety of tasks, including designing marketing campaigns, performing market research, and analyzing results, as well as achieving qualified lead goals and working to improve ROI. If you’re a strategic, creative, goal-oriented marketing professional, we would like you to be part of our team and drive our lead generation to new heights.
Ultimately, you should be able to increase the company’s market share and ensure brand consistency, while working to deliver successful and innovative performance-based marketing campaigns for our clients.
Essential Functions
- Set specific marketing goals for the company and its clients and continually monitor progress toward those goals
- Design and implement marketing strategies aligned with business targets
- Develop marketing campaigns to increase web traffic and qualified leads.
- Strategize, create, and implement improvements to marketing campaigns to ensure proper ROI
- Analyze sales and marketing metrics and implement plans to improve results
- Forecast market trends
- Research market to identify new opportunities
- Generate innovative ideas to promote our brand and our products
- Ensure brand consistency through all marketing channels
- Use customer feedback to ensure client satisfaction and proper ROI
- Liaise with internal teams and ensure strategies are being implemented
- Establish a strong, long-term web presence
- Own strategic planning functions such as Marketing OKRs, Annual Marketing Plan and Forecasts, Marketing Funnel, etc.
- Identify, size, and prioritize highest-impact opportunities to increase market share, top-line and/or bottom-line impacts based on quantitative and qualitative data, examining both internal capabilities and external competitive landscape
- Drive communication and support for key initiatives across all parts of the organization, including senior executives
- Develop scalable playbooks and processes for execution across multiple departments
- Coordinate project activities with other personnel or departments.
- Other duties as assigned
Education & experience
- Bachelor's Degree in Marketing, Business Management, or similar
- 5+ years of experience building and leading high-performing marketing teams
- Proven work experience as a Marketing Strategist or Marketing Director
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
- In-depth knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM and Google Analytics
Benefits
- Hybrid: Remote work 2-3 days a week
- 15 PTO Days (accrued)
- Company Equity
- Medical, Dental, Vision, and Life Insurance
- Short and Long-Term Disability
- 401(k) Plan with Company Matching Opportunities
- Accident Insurance
- Pet Insurance
- 6 Paid Federal Holidays
- First Friday Celebrations
$125,000 - $145,000 a year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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