Job description
Define and manage email & SMS marketing strategies and approaches#Help define the right mix of content across a variety of channels: blogs, emails, SMS, websites and social media#Own and oversee email, SMS & other digital communications campaigns#Design, test and automate email/SMS campaigns/journeys with Salesforce Marketing Cloud#Utilizing data to build customer segmentations and targeting (with support from analytics team)#Encourage data quality improvements and best practices#Perform ongoing A/B testing to improve campaign performance#Monitor, track, and communicate campaign results with stakeholders#Maintain, enhance and optimize marketing automation platforms such as Salesforce Marketing Cloud, Pardot, SMS#Create high quality digital content together with the Creative Department, bringing impactful messages to life with an eye for astonishing design with ROI as the end goal#Act as a liaison between Marketing, Creative Design, and other cross-functional teams to ensure alignment in all campaigns#Constantly research digital communications best practices, trends and technologiesBachelor’s degree in Marketing, Business Management or equivalent work experience required#2+ years relevant email and digital marketing experience#Knowledge of marketing principles, creative development and execution processes#Excellent written and verbal communication skills#Working knowledge of Google Analytics or similar analytics tools#Experience in Salesforce Marketing Cloud or Pardot is an asset#Previous experience with lead generation is an asset#Highly analytical and data minded, with a solid understanding of segmentation and targeting#Experience working with HTML#Excellent leadership skills#The ability to work well with different teams, as well as individually
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