JOB DESCRIPTION

This job will oversee the E-mail Marketing function, reporting to the Director of Digital Marketing. The primary goal of this role is to turn business objectives into marketing technology and data solutions to deliver on segment marketing campaigns. This role will also be responsible for email marketing campaign design, automation delivery, campaign tracking, testing, reporting, and optimization, and is the lead marketing manager for our e-mail marketing technology stack.

RESPONSIBILITIES

• Leads the Email Marketing team to deliver on segment campaign execution as part of our marketing campaign process: drives campaign execution from idea creation, deployment, scheduling, segmentation, production, automation, testing, and optimization.
• Oversees the Email Marketing team and coaches and mentors this team to be a high-performing engine with a core focus on customer centricity and business outcomes, in service to stakeholders across the Enterprise.
• Ensures campaigns and programs are set up for proper data tracking, reporting, and analysis. Develops and delivers campaign reporting and insights to stakeholders and internal teams. Drives continuous improvement across email KPIs (deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue).
• Owns the Marketing Automation Platform and overall strategy for email initiatives including lead processing, lead scoring, segmentation, database management, deliverability, and lead/campaign tracking.
• Monitors and maintains data quality between Adobe Campaign and our source systems, working with the Marketing teams and Technology to append data as needed to improve campaign targeting. Troubleshoots issues as they arise related to data errors, system workflows, and platform inconsistencies. Identifies root causes and recommends solutions to ensure quality.
• Contributes to the Marketing Technology roadmap. Evaluates and implements new technology capabilities to support our strategy and identifies, designs, and executes new processes that enable stakeholders to meet their business objectives.
• Develops and manages our marketing database strategy in partnership with other functions, including data hygiene, data enrichment, segmentation, database analysis and acquisition.

QUALIFICATIONS

• 8+ years w/Bachelor's degree; 1+ years supervisory/management
• 5+ years of experience with focus in email marketing operations, marketing automation or sales operations
• Proficient in email marketing automation and CRM, with downstream operational experience required
• People leader and management experience critical, with a strong emphasis on coaching and developing teams and talent
• An operational thinker that understands campaign development and marketing data workflows in detail, with experience in project management
• Demonstrated expertise in defining, implementing, and maintaining reports and analytics to track lead management, campaign program efficacy and related KPIs
• Experience working with data analysis tools such as Adobe Analytics, Google Analytics or other data/reporting tools desired
• A strong collaborator and team player that can work well cross functionally and across many stakeholder groups
• Experience managing and implementing MarTech and data solutions such as A/B testing platforms and marketing engagement tools
• Detail oriented and can juggle multiple team projects simultaneously with minimal direction
• Must be able to travel on a limited basis

Base Pay Information

The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental's assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. $74,000 - $170,900

ADDITIONAL INFORMATION

Rewards to make you smile! We don't just want to make our customers happy - we want to give our employees a reason to smile, too. Delta Dental's comprehensive benefits package includes:

• Generous paid time off plus 12 holidays and your birthday off!
• Low-cost premium medical insurance options
• 100% paid dental and vision insurance
• Generous 401(k) matching and flat contribution
• Social responsibility and volunteer opportunities, including 16 paid volunteer hours annually
• Employee LiveWell program, focusing on overall employee well-being
• Fertility and diabetes benefits
• Employee discount program: AT&T/Verizon, entertainment, travel, and more!
• Culture of learning: career development and tuition reimbursement
• Career growth: we love promoting from within

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Please note, Delta Dental will not sponsor applicants for work visas for this position.

#LI-Remote

ABOUT THE TEAM

At Delta Dental, our success is only as strong as the people who execute it! We take enormous pride in being the nation's most recognized and widely-used provider of dental insurance - and we've come this far by living our core values of innovation, excellence, service and trust. Our vision is to motivate and empower every employee so that we're all inspired to take exceptional care of our customers, providers and ourselves. We believe in integrity, accountability, collaboration, and giving every employee equitable opportunity for their voice to be heard and development to be fostered.

If you're excited about the prospect of transforming the future of health care and growing in your career, join our smile revolution!

To see some of the smiling faces behind Delta Dental and to learn more about what our values and culture look like in action, connect with us on social media: Delta Dental Ins. on Facebook and Instagram, #LifeatDDins on Facebook and Instagram, Delta Dental Ins. on Twitter and Delta Dental Ins. on LinkedIn.

We are part of the Delta Dental Plans Association, a network of companies that provides dental coverage to 74 million people in the U.S. Delta Dental of California, Delta Dental of New York, Inc., Delta Dental of Pennsylvania and Delta Dental Insurance Company, together with our affiliate companies, form one of the nation's largest dental benefits delivery systems, covering 33 million enrollees. All of our companies are members, or affiliates of members, of the Delta Dental Plans Association, a network of 39 Delta Dental companies throughout the country.

Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Applicants will not be discriminated against because of race, color, religion, creed, national origin, ancestry, citizenship status, sex (including pregnancy), sexual orientation, gender or identity expression, age, disability, marital status, medical status, veteran status or any other status protected under federal, state, or local law. In addition to federal law requirements, Delta Dental complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico or other US Territories at this time.

Proof of eligibility to work in the United States must be provided if selected for hire.

Delta Dental* has enacted a COVID-19 vaccination policy to protect all employees and the communities we serve due to the ongoing impacts of the COVID-19 pandemic. Accordingly, we require all employees to be fully vaccinated for COVID-19. Are you able to comply with our policy of being fully vaccinated by your start date if an offer is made or have a medical or sincerely held religious exemption for receiving a COVID-19 vaccine? Failure to comply with our policy and submit proof of compliance or receive approval for a valid medical or sincerely held religious belief exemption prior to your start date will nullify any offer of employment extended to you.

• Delta Dental includes: Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania, and Delta Dental of New York