Are you looking for a high energy, strategic, and fast-paced position as a Email Marketing Specialist? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program – a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  • 20%+ annual employee promotion and transfer rate
  • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech

The Email Marketing Specialist is responsible for the execution of email marketing strategy to support B2B growth campaigns. They are responsible for in-platform emails and landing page builds, email list building, A/B testing, and reporting on email performance in a high-volume, deadline-driven environment.

WHAT YOU’LL BE DOING:

• Executing all phases of an email program including: building emails, developing drip and nurture campaigns, target lists, testing, quality assurance, and launching emails in our marketing automation system, Pardot.
• Partnering with key stakeholders to plan and schedule email programs across different verticals and products, target segments, and territories.
• Ensuring emails meet established branding standards and best practice guidelines
• Following established approvals process, apply changes as requested by business stakeholders, and ensure final creative assets meet their deadline
• Assisting with daily QA/copy editing with fellow team members for the purposes of digital optimization, which includes but is not limited to: grammatical errors, parallel messaging, consistent tone, conciseness, syntax, brand consistency, best practices, etc.
• Developing and/or implementing A/B testing strategies, applying learnings to future campaigns as needed
• Troubleshooting HTML/CSS issues with emails
• Staying current on email best practices
• Providing monthly and quarterly reports on the health of the email program and apply learnings to future campaigns as needed
• Driving and supporting the development of new processes to improve efficiencies and increase visibility of project management, marketing activities, etc. If you see a more efficient way, get buy-in and implement it into the existing process
• Building landing pages and forms as needed in Pardot
• Other projects and tasks as assigned

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

• 1-3 years experience in digital marketing
• 1-3 years with marketing automation (preferably Pardot)
• HTML/CSS knowledge for email marketing
• Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design or related area
• Excellent spelling, grammar, and written communication
• Solid understanding of email marketing best practices
• Strong written and verbal communication skills, strong organizational skills, strong attention to detail, solid presentation skills, and proven ability to run effective meetings; comfortable interacting at all levels of an organization
• Can-do attitude with a demonstrated ability to get things done under minimal supervision and drive results across cross-functional teams
• Experience managing and creating customer email journeys
• Experience using Pardot, Marketo, or other marketing automation software
• Experience with HTML/CSS specifically for email marketing, with the ability to troubleshoot issues in Outlook email client
• Experience using SalesForce, Airtable, and general marketing attribution and reporting (recommended but not required)

IT WOULD BE NICE IF YOU HAVE:

• 1-3 years’ experience in marketing

Relias is an Equal Opportunity Employer and a Drug-Free workplace

Company: Relias LLC

Country: United States of America

State/Region: North Carolina

City: Morrisville

Postal Code: 27560

Job ID: 258530