Executive Senior Associate Director of Athletics / Chief Commercial Officer – DIA
Job description
Executive Senior Associate Director of Athletics / Chief Commercial Officer – DIA
Division of Intercollegiate Athletics
Job Summary
Set and communicate championship expectations for revenue generating units to cultivate both passive and active revenue streams, including contributing to Big Ten revenue-generating partnerships and growing ticket sales, premium seating, and related revenue sources. Relentlessly advance fan engagement through in-venue experience and print/digital outreach.- Through proper empowerment, engagement, and incentivization, build a staff culture where all members of DIA’s external-facing staff, regardless of role, are invested in team and individual student-athlete experience and success;
- Establish a fan and consumer-centric culture across all daily operations;
- Serve as a visible, positive ambassador for University of Illinois and DIA in all public-facing responsibilities;
- Use DIA and the traditions it embodies, old and new, as a platform to unify all stakeholders to propel our school spirit and campus pride forward;
- Identify, recruit, develop, and retain championship-caliber staff; and
- Serve as an executive advisor to the Director of Athletics on all commercial revenue strategies and initiatives.
Gameday and Event Revenue and Ticketing Operations
- Develop strategies, campaigns and tactics to maximize the sales of game and event tickets, including season tickets, partial plans, group sales and single game tickets;
- Serve as oversight and liaison between commercial sales and ticket operations departments to coordinate messaging, sales efforts, and timelines;
- Responsible for identification and daily tracking of key performance indicators and the regular communication of sales team performance to DIA’s executive leadership team;
- Identify and manage external service providers to effectively manage ticket inventory, set pricing and efficiently deploy resources to reach ticket sales and external revenue goals; and
- Create fan and consumer development strategies to create a pipeline to DIA’s philanthropic giving activities.
Annual Fund Revenue and Stewardship
- Develop strategies, campaigns and tactics to drive new member recruitment and revenue generation strategies for DIA’s annual fund, including through the sale of premium seating and associated fan experiences;
- Manage ticket priority programs to align revenue generation strategies with allocation of seating and other in-venue benefits and experiences; and
- Create and execute marketing, sales and communication plans regarding premium seating, ticket priority program and annual giving clubs/status levels.
Fan Engagement and Enrichment
- Lead and collaborate with internal and external leaders of DIA’s gameday production, event management and concessions operations to ensure the consistent and seamless production of all DIA events;
- Generate increased attendance by creating an enhanced event presentation structure that contributes to a first-class in-venue fan experience for all sports; and
- Manage internal staffing and external relationships to ensure event execution plans are resourced appropriately.
Strategic Communication, Production and Creative Branding
- Create and manage a unified team of internal and external partners to execute marketing campaigns that drive ticket sales, event attendance and overall engagement for all DIA sport programs and events;
- Lead the development of community marketing plans, including the creation of print and digital collateral, to enhance in-market activations, special events and other consumer-centric initiatives; and
- Manage a team of creative professionals to creatively tell the stories of DIA’s teams, student-athletes, coaches and staff across all print and digit.
Minimum Qualifications
Education:
Required: Bachelor's degree in business, sports management, kinesiology, recreation or related field required. Experience:
Required: Minimum five years’ experience in administration of athletics. Specific experience in development, revenue generations and ticket sales.
Preferred Qualifications
Education:
Preferred: Master’s degree in same area as required.
Experience:
Preferred: Experience with Division I intercollegiate athletics preferred.
Knowledge, Skills and Abilities
- Maintain knowledge of and compliance with, specific NCAA, Big Ten Conference, and institution rules that relate to this position;
- Excellent public relations and interpersonal skills in dealing with customers, student-athletes, peers, administrative personnel, boosters, and community;
- Knowledge of budgeting, and general business administration
Appointment Information
This is a 100% full-time Academic Professional position, appointed on a 12-month basis. The expected start date is as soon as possible after 4/16/2023. Salary is commensurate with experience.
Application Procedures & Deadline Information
Applications must be received by 6:00 pm (CST) on March 30, 2023. Apply for this position using the Apply Now button at the top or bottom of this posting. Applications not submitted through https://jobs.illinois.edu will not be considered. For further information about this specific position, please contact Ashley Browning at anbrowni@illinois.edu. For questions regarding the application process, please contact 217-333-2137.
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, COVID-19 vaccination requirement, and employment eligibility review through E-Verify.
Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal, or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing accessibility@illinois.edu.
Requisition ID: 1016682
Job Category: Administrative
Apply at: https://jobs.illinois.edu
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