The Holdahl Company (a Division of Würth Baer Supply Company) is regional distributor of building materials. We service Minnesota and the 5 surrounding states from 6 branch locations. Our main product line is Formica Brand Laminate. We also distribute a number of other Products related to the cabinet making industry.

Formica Distribution Specification Representative (FDSR) Job Description

The Holdahl Company (a Division of Würth Baer Supply Company) is looking for a Formica Distribution Specification Representative to cover the State of Minnesota territory.

The Formica Distribution Specification Representative (FDSR) will create demand for and work collaboratively to secure Formica Brand Product Specifications within a defined distribution market area. In this role you will increase Formica Product Specifications by updating and maintaining product libraries and building strong relationships with the Architectural and Design Communities. You will track your work jointly with Formica Corporate and Würth Baer Supply Company to realize your hard earned specifications into closed sales that will increase Formica Brand Products Marketshare within said defined distribution geography.

Qualified Candidates Should Possess:

College degree in design/sales/business and/or prior experience in a related industry

Ability to display a professional demeanor while representing both Formica and Würth Baer Supply Company to customer base

A “can do” attitude and be driven for success

Excellent problem solving and organizational skills, and be a self-starter

A collaborative nature that thrives on being a team player

Prior success in meeting performance goals within a structured environment

Safe and reliable transportation, as this position involves visiting various businesses daily.

Excellent computer skills and be proficient with Microsoft Office Suite, Email and (preferably) acquainted with a CRM

Responsibilities:

Demand Creation (Project Targeting & Tracking):

• Utilize existing, or explore other potential lead sources for project targeting
• Focus presentations of Formica Brand Products towards decision makers on targeted projects
• Secure and quantify Formica Product Specifications
• Implement and/or maintain a project tracking system at Würth Baer Supply Company
• Track and communicate project progress with Formica & Würth Baer Supply Company personnel.
• Hand off projects in sub-bidding status or when fabricator is known to Outside Sales Rep for closure.
• Leverage distribution management to require accountability, and results on projects communicated
• Work internally to get required closed sale information

Territorial Management:

• Develop and maintain a defined current database of accounts, contacts, and library inventories
• Conduct regular formal and informal presentations of Formica product lines to clients; minimum of 20 presentations per week
• Manage the sample supply at local company distribution centers, place orders, help unload and organize samples
• Assist with building and recycling wallboards, portfolios, and solid surface cases for architect and design libraries and related stores
• Deliver or mail larger samples upon request
• Assist in planning an executing all market blitzes in territory

Other Activities & Networking:

• Attend joint sales calls with Würth Baer Supply Company sales reps on key fabricators in market to uncover opportunities
• Actively participate in industry associations (ASID, IIDA or NEWH)
• Participate in local industry trade shows & major networking events

Monthly Metrics: (As managed by Würth Baer Supply Company Sales Manager & Formica A&D Specialist)

• Market Report (Highlighting, New Specs, Closed Projects, Account & Competitive Activities, Roadblocks, Suggestions for Improvement)
• Project Tracking Spreadsheet (Tool to Track and Communicate Top Projects)
• Database Management Spreadsheet (Account, Contact, & Library Updates)

Benefits available after 60 days

#LI-PF1 Equal Opportunity Employer