GROWTH MARKETING ASSOCIATE

Full Time
Boston, MA 02116
Posted
Job description
    BOSTON, MA
    CHANNEL MARKETING
    JR06431
    FULL TIME

At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.

BE THE STRATEGY BEHIND THE GAME.

As a Growth Marketing Associate, Media Partnership & Integrations, you will support our integrated marketing efforts across TV and digital campaigns. In this role, you will focus on optimizing partnership media, align campaigns across key business initiatives, and help with cross-functional planning across multiple marketing channels. You will assist in the development, execution, and analysis of marketing campaigns that ladder up to annual company goals.

Sound good to you? Join us.

WHAT YOU’LL DO AS A GROWTH MARKETING ASSOCIATE, MEDIA PARTNERSHIPS & INTEGRATIONS:

  • Be the lead stakeholder on cross-functional channel briefs to align asset fulfillment with key tentpole moments throughout the sports season.

  • Collaborate with the Integrated Marketing team to deeply understand business initiatives and translate that vision to marketing campaigns.

  • Coordinate with marketing adjacent teams such as Creative, Legal, and Ad Ops to ensure deliverables are fulfilled in accordance with best-in-class expectations.

  • Support external accounts with marketing agencies and partners, establishing a strong rapport as an external representation of the DraftKings brand.

  • Partner with analysts to debrief on campaign initiatives in driving efficient results and hitting on business initiatives.

  • Assist in marketing spend and budget management across multiple partnerships.


WHAT YOU’LL BRING:

  • At least 1 year of experience in Account Management, Growth Marketing or TV or digital media.

  • Bachelor's degree in Marketing, Advertising, Business, or related field.

  • Familiarity with Google Campaign Manager and campaign attribution tracking is a plus.

  • Ability to evaluate business opportunities and media with an analytical mindset.

  • Strong willingness and ability to multitask.

  • Excellent organizational, verbal, written and interpersonal skills.

  • Familiarity with the sports media landscape, especially as it relates to sports betting.

#LI-MD1

JOIN US!

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

READY TO BUILD WHAT’S NEXT? APPLY NOW.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

The US base salary range for this full-time position is $54,400.00 - $81,600.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.

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