AV.com is a new, exciting, and fast-growing online retailer of home entertainment products. Launched in January 2022 by Gear4music Limited, this is a wonderful time to join us as we use our state-of-the-art worldwide ecommerce platform, and of course your brilliant talent, to drive us in our desire to become a market leader in the AV market.

This newly developed and exciting role is an opportunity for an experienced ecommerce professional to join us at a crucial time. It is a fantastic opportunity that will give the right person a chance to make a huge contribution to the growth and development of the AV.com retail website, which is operated by the Gear4music Group.

Who you are

You will have a deep and broad understanding of managing the front-end user experience and content of a product-based ecommerce website. You will also have a good knowledge of the consumer Audio Visual (Home Entertainment) market.

Your previous experience will include:

• 
  Experience of working within a medium to large scale ecommerce business
• Demonstrable growth impact on e-commerce website performance
• Leadership experience, including people management as well as strategy setting and implementation
• Experience of collaborating with a wide range of stakeholders at a variety of levels
• Proven merchandising, content, and product management experience
• Proven conversion rate optimisation and user experience expertise

What you will do

Working alongside our commercial buying and marketing teams, you will be able to demonstrate previous involvement and success with growing an ecommerce business. Initially reporting directly to the CEO, you will be managing a small team, and should be prepared to inspire from the front in an entrepreneurial, hands-on environment.

The role is responsible for:

• 
  Ownership of AV.com’s website performance in the UK, and across our multi-lingual European websites
• Develop and deliver a growth-focussed website optimisation strategy, combining content, user experience and conversion, and with a clear timeline and impact plan
• Implement and manage a suite of KPIs and reports to demonstrate improving website performance across experience and sales
• Continuously analyse the performance of the AV.com websites, testing and evolving your strategy for maximum impact
• Collaborate closely with our buying and product experts, developing an intimate understanding of their goals and strategies, and how your teams can support them
• Leading our AV.com Merchandising team and working closely with UX, you will inspire delivery of outstanding customer journeys and experiences across our websites. This will include;
• Ensuring we have the right products and promotions online, and that product detail pages provide all the content customers need to make a purchase decision
• Implementing strategies for product merchandising, bundles, and packages, to develop a unique proposition in the market
• Ensuring products are easy to find, whether that be via the navigation menu, browsing category and listings pages or a different journey
• Owning information and content pages, ensuring customers get the most up to date and accurate information that supports their interaction with AV.com

• 
  Identify key opportunities for technical website improvements, using data to illuminate and support your ideas and prioritising high impact, low effort changes

What your skill set may look like

Whilst we have an idea in mind of what we need, we are inclusive, and we want applications from people with diverse backgrounds and experiences that can come together to make this new team into a success. If you are excited but not sure you tick every box, please apply, you may be the exact person we are looking for.

• 
  A good understanding of Audio-Visual products and the consumer market, from either a professional or hobbyist background
• You should understand what is important to customers and the language they use
• A strong commercial focus and understanding
• An initiative-taker with an entrepreneurial mindset
• An exceptional understanding of UX best practice
• Solid Knowledge of SEO
• A good eye for detail

What we will give you

Alongside the benefit of working with a fantastic bunch of talented people, we want to help you get the most out of your work and your free time, setting clear objectives and providing development opportunities, whilst ensuring your general wellbeing is at the forefront of our minds.

• A generous discount scheme if you want to buy a product from us
• Health Assured Employee Assistance Programme, helping you to manage personal issues at work and at home
• A discounted on-site café and bar at HQ
• An employee referral scheme
• A ‘go home’ culture. No one is expecting you to work longer than your hours
• Development opportunities and regular one to ones

Plus, all the usual things you would expect:

• 
  Employer pension scheme
• Eyecare vouchers
• Cycle to work scheme
• Company sick pay scheme
• Enhanced maternity & paternity pay
• A relaxed dress code and great coffee machine