Head of Online Marketing

Are you a higher education, edtech, or marketing leader skilled in digital optimisation and looking to take on the next exciting phase of your career, to build a fun and collaborative marketing team to support online learning? Are you familiar with measuring marketing impact on recruiting metrics?

The University of Leeds continues to see growth in their online education portfolio and to support our ambitious development plans we are creating a team dedicated to the development and delivery of our online learning portfolio. The Head of Online Marketing will oversee the strategy and delivery of marketing plans that drive enquiries for online programmes, short courses and microcredentials. This role will be metrics driven to achieve KPI's related to leads and enquiries for online programmes.

To build our marketing capabilities in this area, we are looking for a Head of Online Marketing who will be responsible for developing a digital marketing strategy that delivers demand generation and conversion optimisation at the appropriate stages in the online learner journey and in line with agreed KPIs. The successful candidate will develop a funnel strategy that utilises impactful content campaigns, SEO and behavioural analytics to achieve agreed KPIs and are sustainable and scalable for future automation.

Working as part of the wider University marketing team and reporting to the Marketing Director (Education Portfolio), you will have responsibility for leading and managing the online marketing team. As a newly created position, the successful candidate will be given the opportunity to build their own team of digital marketing experts responsible for building brand awareness of our online portfolio and driving learner enrolments. The role will lead on the selection and management of the appropriate external agency relationships.

The Head of Online Marketing will work closely with internal colleagues from digital education, marketing, communications, IT, admissions and other senior stakeholders. They will also collaborate with stakeholders from our external strategic partnerships; Pearson, Coursera and FutureLearn. This will involve gathering, analysing and presenting intelligence from internal and external sources to inform a market-driven strategy aligned with enrolment KPI's and the Universities, Digital Transformation Strategy.

What we offer in return

• 26 days holiday plus 16 Bank Holidays/days that the University is closed by custom (including Christmas) – that’s 42 days a year!
• Generous pension scheme – the University contributes 21.6% of salary
• Health and Wellbeing: Discounted staff membership options at The Edge, our state-of-the-art Campus gym, with a pool, sauna, climbing wall, cycle circuit, and sports halls.
• Personal Development: Access to courses run by our Organisational Development & Professional Learning team, and self-development courses including languages, Creative Writing, Wellbeing Therapies and much more.
• Access to on-site childcare, shopping discounts and travel schemes are also available.

And much more!

Details of the role and how to apply:

https://www.michaelpage.co.uk/job-detail/head-marketing-online-education/ref/jn-112022-5851455?g

Contact – Nicola Harper

Interviews are expected to take place in week commencing 16 January 2023.