Job description
Overview: Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and an esports team - Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com. Role Summary: The Manager Digital Content will be responsible for supporting the ideation, creation, and publishing of highly engaging social media content for the NY Rangers. This position will support and curate daily posting on Rangers social channels with a focus on developing content that entertains and informs each channel’s audience. The ideal candidate will have a deep understanding of how people consume social content, an eye for detail, and stay up to date on cultural and industry trends. This position reports to the Digital Content Lead and will collaborate with the content team around team coverage, tentpole events, marketing partnerships, community programs, and more. Specific Functions/Activities Summary:
- Support day-to-day social publishing for the Rangers accounts
- Support ideation and strategy implementation across the club’s emerging social platforms
- Serve as the primary written editorial lead on all things relating to the Rangers team (players, prospects, alumni) and provide regular content (articles, interviews, features, etc.)
- Work alongside the PR team on key team news in an effort to create compelling editorial content for the team’s owned and operated channels (social and web)
- Develop organic social media strategy in conjunction with Digital Content Lead
- Execute live coverage of Rangers games and other team events, ensuring consistency across each channel
- Curate, prioritize, and publish content that is consistent with team and brand messaging, as well as with an eye to expand and engage the Rangers audience
- Support strategy and publishing for Junior Rangers social channels
- Work with Digital Analytics team to assess content performance and optimize approach
- Stay on top of social media trends and integrate new opportunities for the Rangers social presence
- 3-5 years experience in digital, marketing, or content role preferred
- Deep understanding of current and emerging social media platforms and trends
- Experience in an editorial/journalistic capacity preferred
- Strong visual eye with regard to the production and curation of social media content (photography, video, graphics)
- Experience with social media measurement tools such as Sprout and CrowdTangle
- Experience in Adobe Creative Suite
- Knowledge of the NHL and the Rangers, including performance and stats, industry trends, and hockey culture
- Versatile interpersonal skills and professionalism to work across multiple environments and departments, including interaction with players
- Detail oriented with a track record of managing multiple projects at once and delivering on time
- Ability work autonomously, but also able to sync accordingly with full cross-department planning
- Travel as required for home/away games, team practices and other team related events
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