Job description
General information
Agency: Mediabrands
Function: Planning
Seniority Level: Manager
Employment Type: Full-Time
Location: New York, United States
Job Ref#: 16713
Description & Requirements
Position Summary
The Manager, Planning/Growth Segments position at Mediabrands will require a confident media professional who can communicate simply and clearly with the client. They will be passionate about media, be well versed in developing tactics that connect to growth/diverse communities that incorporate emerging trends, and participate in creating outstanding work that results in success for our clients and Mediabrands. This is a position that will provide challenges and independence and is an excellent opportunity to grow as a media professional.
Key Responsibilities
- Develops and executes cross-cultural media programs consistent with brand marketing objectives and selling strategy for traditional and digital media
- Ensures strategic cultural connection and consistency across all elements of plan development and implementation
- Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
- Recommends targeted, innovative media vehicles consistent with media strategies
- Oversees relationship with media vendors and supervise negotiation of media
- Leads media relationships with account/creative/analytics teams
- Oversees metrics evaluation and optimization recommendations
- Maintains relationships and sets client's expectations, ensuring timely creation & delivery of work
- Prepares and delivers client communications and presentations
- Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Associates and Senior Associates
- Ensures knowledge sharing across groups, open communication and provides thought leadership
- Identifies and builds functional expertise and knowledge in a relevant, unique and specific media area, including digital media expertise
- Seeks out information to remain current on media trends
Desired Skills & Experience
Overall, we desire someone who is curious about culture and creating opportunities for access for diverse consumers (Black, Latino, Asian, LGBTQIA+) partners that serve these consumers and communities that connect with these consumers.
Key skill set:
Key skill set:
Attitude: Curious about culture and not interested in accepting the status quo; Fearless: about new and interesting ways to connect with these communities; Optimistic about the endless possiblities; Relentless - never stopping and always thriving for better; Unifed - believe in collaborative styles and the sum of "we" versus "me"- Bachelors degree or equivalent experience
- At least 3-6 years of experience in media planning
- 1-2 years' experience supervising and/or mentoring more junior team members
- Proven experience in writing and presenting relevant information to client audience
#LI-DNI
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $80,000 to $90,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Us
Mediabrands has recently been appointed Geico’s agency of record for media, responsible for integrated marketing strategies for Geico’s multi-region integrated brand campaigns. The Geico Mediabrands team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. This will be an exciting opportunity to be able to go to market with an audience-led approach that will increase the value of each customer interaction, drive growth, and make an impact.
GEICO (Government Employees Insurance Company) was founded back in 1936 and has established itself as a household name, insuring more than 28 million vehicles in all 50 states and the District of Columbia. Since then, GEICO has consistently strived to make lives better by protecting people against unexpected events such as auto accidents, identity theft, floods, term life, and more while saving them money and providing an outstanding customer experience.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
GEICO (Government Employees Insurance Company) was founded back in 1936 and has established itself as a household name, insuring more than 28 million vehicles in all 50 states and the District of Columbia. Since then, GEICO has consistently strived to make lives better by protecting people against unexpected events such as auto accidents, identity theft, floods, term life, and more while saving them money and providing an outstanding customer experience.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
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