By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Position Summary:

The Tradeshow & Events Manager is responsible for the delivery of European event strategies and tactical plans that drive brand awareness, lead generation/nurturing as well as eloquently convey the workflow messages which include all Bio-techne product and service portfolios.

This position requires advanced knowledge and use of event marketing campaign channels and tactics to achieve key growth around business objectives as well as considering the customer buying journey including creating awareness, establishing interest, driving customers toward a purchase, and ultimately developing brand loyalty. This position works closely with Divisional Leaders, Product Managers, Product Marketing Directors, Sales, Sales Enablement, Content Specialists, Designers and Developers to optimize event efforts.

Key Responsibilities:

• Oversee the development of the EMEA annual tradeshow and event calendar including in person, virtual and hybrid tradeshow/events at account, regional, national, and international levels.
• Ensure team alignment on event campaign objectives; measure campaign success and deliver post-event reports with analysis and recommendations for improvements.
• Partner with EMEA campaign marketing to build brand strength within the event execution, supporting the development and deployment of brand and content strategy across the region.
• Manage Tradeshow and Event budget for assigned teams, working with Product Management, Marketing Manager and Sales Teams. Maintain and manage the financial information for all event-related POs
• Provide logistical support (CRM, Accommodation, Shipments, Pick and packing, Stock take) for all events across the tradeshow calendar with assistance from the Event and Marketing Specialist
• Ability to travel to the Abingdon office for select meetings or attendance at events where needed for booth set up and on-site event management
• Work with US Tradeshow team colleagues on consistent branding as well as join Global Event Team meetings
• Contribute to reinforcing Bio-Techne’s cultural values of Empowerment, Passion, Innovation and Collaboration.
• Manually package and distribution literature and exhibition equipment.

A successful candidate will work within a dynamic, fast paced marketing environment executing over 100 events a year. The work performed in this role is a critical factor for the smooth operation of the department and the attainment of its corporate goals.

Education and Experience:

• Bachelor’s degree in marketing or related field of study
• Significant event experience, sufficient to independently lead the organisation and execution of events across different European countries
• Experience working with various platforms; SFDC, Marketo, Pardot, Domo
• Experience with Agile methodologies, preferably Scrum
• Ability to lead with a customer-first mindset and enterprise-wide application approach
• Adaptable to change and able to pivot to accommodate changes in the market and business landscape
• Excellent presentation skills
• Strong interpersonal skills
• Experience working within a Life Sciences, Biotech or Healthcare company highly desired

Knowledge, Skills and Abilities:

• Excellent attention to detail
• Enjoy working as part of a team to deliver results, learn and share knowledge
• Excellent written and verbal communication skills in English
• Ability to perform a wide variety of tasks and multi-task efficiently

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.