JOB DESCRIPTION
Your Role

The Market Research team is tasked with designing and leading research that drives business actions to strengthen the Blue Shield of California brand, improve member experiences, and generate member growth. The Market Researcher, Consultant will report to the Senior Manager, Market Research. In this role you will join a best-in-class team in an insight-driven organization. This is a great career growth opportunity for someone who is passionate about delivering actionable, and timely, insights to Blue Shield, which is at the forefront of reimaging healthcare for 40 million Californians. Equally expert in the art and science of research methodologies, you enjoy converting data into engaging storytelling. Your insights will inspire, guide, and refine the company’s Product Strategy and Growth teams.

Your Work

In this role, you will:

• Design and lead programs of research that drive business actions to strengthen the Blue Shield California brand, improve member experiences, and generate profitable member growth
• Consult with internal stakeholders to understand short and long-term business needs / strategies
• Design research including sample plan, methodology and implementation plan to align with size of business case and ability to inform decisions and actions with sufficient precision with available resources and budget
• Lead and execute research plans and projects ensuring all requirements for successful completion are met, maintain schedule and budget, create tools (analysis plans, instruments, stimuli inputs), conduct analyses, write, and deliver reports
• Identify opportunities to improve immediate and long-term business decisions based on the findings
• Reviews relevant existing primary, secondary and syndicated reports and summarizes current knowledge and decides whether new research is required based on business case and extant knowledge
• Develops user-friendly documents to inform BSC management on study’s purpose objectives, design, and schedule, leads project teams/team meetings, provides timely communications on key milestones to Insights Leadership and business partners

QUALIFICATIONS
Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 7 years of prior relevant experience
• Self-starter who enjoys a complex and ever-changing category
• Proficient in Microsoft office, in either SPSS or SAS for data management and analysis purposes, and Qualtrics or Tableau experience is a plus
• Expert in making research recommendations with advanced qualitative and quantitative methods including focus groups, in-depth interviews, ethnography, survey, and advanced analytics (e.g., Conjoint, MaxDiff, TURF, regression, etc.)
• Understanding and deep experience in research approaches and analytic techniques for segmentation, creative and concept development, and testing, in market tracking, innovation and product design/trends
• Excellent presentation skills and ability to present findings to leadership
  

Pay Range:
The pay range for this role is: $ 118800.00 to $ 178200.00 for California.

Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

ABOUT THE TEAM
Blue Shield of California’s mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combines a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area’s top companies in volunteering & giving, and one of the world’s most ethical companies. Here at Blue Shield of California, we are striving to make a positive change across our industry and the communities we live in – join us!

Our Values:

• Honest . We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human . We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes.
• Courageous . We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

From the earliest days of the pandemic, Blue Shield of California has been unyielding in our commitment to putting the health and safety of our people, our members and our communities first. As a health care company, Blue Shield requires all employees to be up to date with COVID-19 vaccination prior to start date as a condition of employment. Blue Shield will consider requests for medical or religious accommodation to this vaccination requirement prior to your start date.

The definition of "up to date with your COVID-19 vaccine" is when you have received all doses in the primary series and one booster when eligible. If you are unable to be up to date with your COVID-19 vaccine by your start date, your start date will need to be postponed and you will have 30 days to remedy. If you cannot fulfill the requirement nor obtain an accommodation within 30 days, your offer will be rescinded.