Job Title: Marketing Automation Specialist

Expected Pay Range: $55,000 - $70,000 per year equivalent

Reports to: Marketing Director

Location: Remote within the US (preferably Michigan or Texas)

Classification: Full-Time, Hourly, Non-Exempt

The Opportunity

If you want to join an adventure with a lot of potential, this is the opportunity for you. Our Marketing Automation Specialist will be a key contributor to the fast-paced marketing team of a dynamic tech company serving the Automotive Supply Chain as it transitions to a low-carbon, electrified future. In this role, you would be focused on maximizing our MarTech stack to build pipeline and qualified opportunities for our international Sales team. Your ability to quickly master new tools (e.g. marketing automation, website engagement), to exhibit a ‘test and learn’ mentality, and to rapidly build and operate effective growth strategies is more important than the knowledge of the world of Automotive – we will help you with that.

What we offer

• The chance to have a serious impact at a SaaS company that’s creating a new solution category for the automotive manufacturing space
• A vibrant, international company with mission-driven colleagues
• A challenging role with an ongoing learning opportunity guaranteed to boost your career
• Competitive compensation and plenty of room for personal growth
  

What you’ll do

• Develop and execute engagement strategies to improve website lead quality, increase conversion rates, and accelerate sales cycles with the help of tools like Pardot, Drift and Navattic
• Measure, report & optimize the performance of our chatbot and lead A/B testing strategies to assess and enhance the buyer journey
• Work closely with the marketing director on the tracking and reporting of campaign/program results
• Analyze, qualify, & nurture inbound leads to identify patterns, trends, and areas for improvement
• Qualify & nurture leads at different stages of the pipeline before hand-off to Sales
• Collaborate with the Sales team to ensure alignment on lead generation and qualification efforts

What you’ll bring

• You have at least two years of hands-on experience working for a B2B company using marketing technology tools and platforms such as Pardot and Drift
• You have experience with a CRM system, preferably Salesforce
• Ideally, you are working in the software industry
• You may be equipped for a growth marketer role based on your college degree or from hands-on work experience
• You are ready to take on more responsibility and grow your impact
• You are quick to grasp and are highly motivated to get involved and make progress
• You can organize yourself very well, find solutions, and always keep an eye on deadlines
• You have strong written and verbal customer communication skills
• You are a doer and team player with a hands-on attitude and a zest for action
  
  

Position Details

This is a fully remote position within the US (preferably in Michigan or Texas).

No regular travel is required however occasional travel for team meetings will be necessary, potentially including overnight stays and international travel.

As well as a competitive salary, our employees receive the following benefits:

• Generous time off and company holidays
• Flexible working arrangements and remote work
• Access to LinkedIn Learning and time for learning and personal development
• Health insurance
• 401k
• Paid family benefits

Company Overview

For over 15 years, Actify has been helping manufacturers to visualize and interact with design, engineering, and manufacturing information. Now Actify is applying everything we have learned to equip automotive suppliers with enterprise-grade solutions to meet the challenges of program-based manufacturing. Once again, we’re forging partnerships with leaders and innovators in the supplier community to create a new class of software, Actify Automotive Program Management, that speeds operations, improves productivity, and supports continuous improvement.

Actify serves a global customers base, over 85% of whom are in the automotive supply chain. Actify is headquartered in Detroit, Michigan with its R&D center in Edinburgh, Scotland, and sales and support locations in the United States, Germany, and the United Kingdom.

Employees of Actify share these common values:

• Invested in Customer Success - We are dedicated first and foremost to our customers. We seek relationships based on long-term value, not transactions.
• Responsive - We listen, learn, and follow through to help our customers solve problems. We are always open to finding a better way.
• Collaborative - It’s central to how we do things; the more and better the dialogue and teamwork among ourselves and with our customers, the better the outcome. We want to build a customer community.
• Honest and Transparent - Our customers respect the fact that we speak plainly, directly, and truthfully.