Marketing Content and Project Specialist
Full Time
Springfield, MA 01144
Posted
Job description
Overview:
The Marketing Content and Project Specialist supports Health New England’s (HNE) marketing team primarily through the management of key marketing initiatives (i.e. AEP) and by being responsible for content development, process development, and print/vendor management. The job is responsible for supporting and implementing the Health New England brand through creative writing execution. The Marketing Content and Project Specialist is expected to develop, and foster internal and external relationships on behalf of HNE as well as to serve as a content liaison and ambassador, executing compelling communications while also maintaining consistency across all projects.
Responsibilities:
Content Review, Creation & Consultation
- Assists and/or manages multiple writing projects with the ability to change writing format from instructional and educational to creative; proofreading/grammar expertise; reviewing projects simultaneously learning the process for concept through completion, developing overall timelines and work plans to organize all aspects of each project.
- Works with marketing team, and independently, to translate the Health New England’s brand to each deliverable with a conscious effort to build and maintain consistency and uphold the brand principles, attributes and promise.
- Builds collaborative relationships through involvement in project meetings and consultations, ensuring clear understanding of business needs, target audience, project scope, time constraints, and other related variables.
- Makes informed, smart content choices that are most conducive for the related media, format or purpose of each project- ability to re-purpose content to fit into the correct marketing channel (web, social, print etc.).
- Maintains content style guides in coordination with Marketing Communication Specialist.
- Assists marketing team to produce compelling projects and campaigns while maintaining brand consistency
Project management
- Manages key recurring marketing projects such as Medicare Annual Enrollment Period (AEP), as well as ad hoc projects such as coordinating the communications related to implementing a new vendor in the organization
- Develops project plans, leads project meetings, tracks project status, communicates status and mitigates issues with project sponsors
- Develops after action reviews and document opportunities for improvement at conclusion of each project.
- Develops and refines processes within the Marketing department, working across functional teams and roles
- Oversee quality control measures for all Marketing deliverables, ensuring the highest quality and time to market
- Maintains visibility and awareness of workflow and project schedules by using the InMotion workflow management software.
- Serves on internal and external committees as needed, leveraging creative talents and perspective to enhance the efforts of internal and external communications.
- Responsible for the coordination and development of Standard Operating Procedures for the department as well as maintaining and archiving project files, records and documentation for future efforts
Marketing Department Support
- Supports marketing department with vendor management on an as needed basis
- Supports internal communications and initiatives as needed
- Supports the maintenance of Health New England’s policies and procedures as it relates to marketing and communications.
- Supports as needed (SharePoint, internal communications, giveaways)
- Maintains proactive visibility and gains insight and inspiration from external industry and non-industry trends, communications, campaigns and design through internal and external resources and personal initiative
Bachelor's degree in Marketing, Communications, Business Management, English or related field with a minimum of 5 years’ experience leading marketing/communication projects preferably in the health insurance or financial services industries; or an equivalent combination of education and experience. Experience with Medicare Advantage preferred.
- Excellent project management skills and disciplines with a keen ability to manage multiple projects simultaneously and meet tight deadlines.
- Ability to simply and creatively communicate sometimes complex ideas and solve business problems through content creation.
- Excellent interpersonal and collaborative skills with a strong ability to work with a variety of people and personalities and across all organizational levels.
- Ability to assist with policy management including standard operating procedure development/documentation.
- Excellent written and verbal communication skills with a strong focus in content creation- various writing styles including informational sheets, web, blog, social, writing, proofreading, and reviewing.
- Experience in directing a small team of people across varied projects
- Experience managing budgets
- Experience managing vendor relationships
- Extensive experience in project management, preferably within a marketing organization
- Knowledge of CSS, HTML is a plus
- Organizing, priority setting and problem solving skills
- Strong interpersonal skills/relationship building skills organizational abilities, and time management skills are required.
- Strong MS Office skills and Video Design experience a plus
abouteureka.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, abouteureka.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, abouteureka.com is the ideal place to find your next job.