Job description

Local Area Marketing Coordinator

Company: Aqua-Tots Swim Schools - Boston

Location: Norwood, Massachusetts

Company Website: www.aqua-tots.com

Reports To: GM/Owner

Part Time: 30 hours/week [20 remote/10 in community]

Summary

We are looking for an outgoing Local Marketing Coordinator that thrives in influencing and fostering relationships with new customers & business partners. A successful Local Marketing Coordinator will play a fundamental role in achieving our ambitious goals of boosting local awareness, gaining/maintaining customers, and growth in revenue.

As a Local Store Marketing Coordinator, you will increase awareness through:

● Timely Responses to customers

● Learn the Aqua-Tots swim experience

● Be able to enroll pre-registrants into the program

● Create/Send Monthly email newsletters

● Execute special events & company wide initiatives

● Partner & Build relationships with local businesses

● Create and post engaging social content

● Hold Water Safety Presentations

● Acquire & responding to incoming sales leads

Are you?

● A Social Influencer. You love using social media and you believe that it’s a great way to engage customers with relevant content. You’re excited to use social media to interact with your local community.

● Enthusiastic. You can captivate any audience with your excitement and your expertise, making you a great presenter.

● Resilient. You’re a competitor with grit who will do whatever it takes to get the job done. Nothing will stop you from meeting your goals.

● Resourceful. You’re quick, you’re clever, and you’re solution oriented. You can take information and run with it - you don’t rely on a lot of direction.

● Self-Motivated. You’re comfortable working independently and can motivate yourself to accomplish anything. You’re a great manager of your time and are committed to completing your tasks.

Past Experience/Requirements

● Genuine passion and commitment to working with children and keeping them safe

● Proven track record with creating and implementing marketing campaigns, development and execution of social media content and event planning and management

● Minimum 2 years of experience in marketing/communications, retail, sales, membership sales or related field, franchise/multi-unit marketing experience a plus

● Flexible schedule availability: primary hours Monday - Friday with the ability to modify schedule when applicable

● Availability on weeknights and weekends depending on scheduled presentations and events, including holidays when needed

Job Description

Social and Online Reputation

● Create local content to engage your online community and encourage new enrollments.

● Develop unique social media content of Aqua-Tots’ students, families and staff members in order to engage current members, increase brand awareness and retain year-round enrollments.

● Create local content calendar for each month, at least 30 days in advance.

● Schedule & post social media content through 3rd party platform

● Follow, comment and share on local business’ social media pages to support and bring awareness to the Aqua-Tots brand.

● Ensure reviews, comments and engagements across all social media platforms are responded to professionally and in a timely manner

● Partner with other ownership groups or locations to interact and engage on each other’s social media platforms.

● Engage with Aqua-Tots HQ Facebook page by commenting and liking.

● Be aware of your Aqua-Tots’ Google and yelp rating

● Respond to all Yelp and Google Reviews within 48 hours.

● Reach out to customers who leave reviews by thanking them or conducting customer recovery.

● Share blog post on your GMB Page

● Post twice a week on your GMB Page

Community Involvement

● Building partnerships with local businesses to display collateral for a trade of services or advertising.

● Tracking and maintaining a record of businesses that are open in a 5-10-mile radius of your school.

● Tracking and maintaining a record of preschools and daycares within a 15 20 mile radius of your school

● Tracking and maintaining a list of schools and PTA’s that are in your top 5 zip codes

Job Type: Part-time

Pay: $16.00 - $19.00 per hour

Benefits:

• Flexible schedule

Schedule:

• After school
• Choose your own hours
• Day shift
• Monday to Friday
• No nights
• Weekend availability

Experience:

• Marketing: 1 year (Preferred)

Work Location: Multiple Locations

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