Job description

Position Summary
The Marketing Coordinator will be responsible for planning, executing, and tracking marketing campaigns and events for the company's products and services. They will work closely with the management team to develop strategies that will increase the company's brand awareness, customer engagement, and revenue.

Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:

• Develop and implement marketing plans, including digital marketing campaigns, social media strategies, website updates, Leafly and other marketing or sales sites, and email marketing campaigns.
• Coordinate with internal and external stakeholders to ensure consistent messaging and branding across all marketing channels.
• Create or approve content for marketing materials such as brochures, flyers, and digital ads, etc.
• Manage or oversee any contractors who manage the company's social media accounts, including creating and scheduling posts, responding to comments and messages, and analyzing engagement metrics.
• Track and analyze the effectiveness of marketing campaigns and adjust strategies as needed to improve ROI.
• Collaborate with the sales team to develop promotional materials and sales strategies.
• Organize events and trade shows to promote the company's products and services, including event coordination and prospecting, relationship development with community leaders, and vendor and sponsor management.
• Manage the company's customer database and email marketing campaigns.
• Monitor industry trends and competition to stay up-to-date on new marketing opportunities and emerging markets
• Provide support for other marketing and communication activities as needed.

Minimum Qualifications(Knowledge, Skills, and Abilities)

• Bachelor's degree in marketing, communications, or a related field
• Required, 2-3 years of experience in marketing or related field, preferably in the cannabis industry
• Knowledge of marketing best practices and trends, with experience in digital marketing, social media management, and email marketing
• Excellent verbal and written communication skills
• Strong organizational and project management skills
• Proficient in Microsoft Office and social media or project management tools
• Ability to work independently and collaboratively with cross-functional teams
• Knowledge of the cannabis industry and regulations is a plus
• Experience in event coordination and vendor/sponsor management
• Strong networking and relationship development skills with community leaders and industry influencers.

Job Type: Full-time

Pay: $20.00 - $24.00 per hour

Benefits:

• Employee discount
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekend availability

Experience:

• Marketing: 2 years (Preferred)

Work Location: Hybrid remote in Santa Fe, NM 87507

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