Full time, Open ended

The closing date for applications is midnight on Wednesday 11 January 2023
Interviews are expected to take place on Thursday 26 January 2023

There is an expectation that work will be undertaken in the UK

This role is not eligible for sponsorship. Applicants require to have existing right to work in the UK

The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity.

An excellent opportunity has arisen within the Communications, Marketing and Recruitment Directorate for a Marketing Officer.

The Marketing Officer will be responsible for the development and implementation of University marketing initiatives supporting marketing and recruitment targets which are fully aligned with the University’s marketing strategy. The post holder will support faculty marketing, delivering a range of marketing activities including delivering integrated media and marketing campaigns and conversion activities to support the delivery of student recruitment targets. Confident in expressing their views, they will be able to offer professional advice and guidance to senior academic and professional support staff, as well as external stakeholders.

The successful candidate will be an ambitious marketing professional, with experience in running paid digital media campaigns, preparing creative content and copy for web, e-mail and digital promotional activity, developing visual assets including photography and videography as well as running integrated marketing campaigns. They will be data-driven, with the analytical ability to inform strategy.

The post holder will be highly motivated, working on their own initiative as required, and managing their daily workload.

A critical eye for detail and high level verbal and written communications skills are core to the job. Discretion, persuasiveness, and the ability to be assertive when required is important.

The post holder will report to the Acting Marking Manager (Faculties)within the (CMR) Directorate and work effectively and efficiently between the directorate and the faculty to ensure the delivery of a fully integrated marketing service that meets institutional marketing objectives.

This role will be based at the University of Stirling Campus but agile working is supported and the post holder will need to be able to commute to the University when required.

• Create, deliver and implement integrated marketing plans to support the breadth of marketing activity including: undergraduate and postgraduate recruitment, academic research and events-related activity.
• Manage student enquiry, application and conversion activity and campaigns to ensure recruitment targets and strategic objectives are met – including e-mail campaigns and webinars.
• Ensure marketing activities comply with brand and campaign guidelines, and are consistently applied across all media platforms.
• Provide support and guidance to faculties and professional services on the full marketing mix including: advertising, photography, film, print, content, market research, exhibitions, publications and digital marketing.
• Plan, develop, manage and monitor paid media campaigns across digital and traditional channels and integrate evaluation techniques.
• Lead, manage and evaluate online profiles and entries on internal and external websites/databases.
• Maintain and develop an up-to-date library of compelling faculty facts, student case
  studies/stories and a photo/film library for use in online and offline marketing communications.
• Manage annual marketing budgets covering forecast and recommended spends and monitor/reconcile budgets of all marketing activities undertaken on a monthly basis.
• Support communication of faculty research to profile the University’s strategic research themes.
• Represent the University at events including agent and student presentations and other recruitment events including Open Days, producing relevant marketing collateral to support these events.
• Work with a diverse range of student ambassadors to develop authentic, student facing content in support of student recruitment and the student experience
• Contribute to the development and implementation of corporate marketing strategic objectives and work with the Marketing Director to ensure the University’s marketing implementation plans are aligned.
• Create and edit high-quality content for University publications and marketing materials (online and offline). This includes compiling content, commissioning copywriters and photographers, developing design briefs, managing photo/video shoots and liaising with external agencies and suppliers.
• Work with the University Communications and Digital teams, contributing to media relations activities to raise the faculty’s research and teaching profile.
• Prepare briefing documents for creative and media agencies.
• Developing and managing an effective network of contacts in the faculty and professional services and externally to promote and support recruitment activities.

Other Duties:

• The duties listed are not exhaustive and may be varied from time to time as dictated by the changing needs of the Directorate.

• At least three years’ professional experience of marketing.
• Relevant degree or equivalent relevant experience.
• Excellent communication and project management skills.
• Excellent skills in copywriting, editing and proof-reading.
• Experience in print buying and management.
• Experience of using branding guidelines and developing marketing campaigns (online and offline) and acting as a brand champion.
• Demonstrable experience of producing engaging, accurate content across a range of online and print marketing-communications channel.
• Proven ability to deliver effective digital marketing campaigns.
• Ability to work under pressure, multi-task and meet deadlines.
• Experience in managing a wide range of stakeholder relationships.
• Commercial acumen and experience of managing budget.

• Experience in the Higher Education sector.

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

Communications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, International, UK and European Student Recruitment, and Admissions and Access.

In delivering the strategic priorities of the University, we support the enhancement of the University’s reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact.

The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University’s senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University’s strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms.

The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe – addressing real issues, providing solutions and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society – and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021). Interdisciplinary in its approach, Stirling’s research informs its teaching curriculum and facilitates opportunities for knowledge exchange and collaboration between staff, students, industry partners and the wider community.

The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 10 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.

More than 17,000 students study with the University of Stirling globally, with over 120 nationalities represented on its scenic central Scotland campus alone. The campus – also home to 1,700 staff – has its own loch and castle, and a recent multi-million-pound redevelopment has delivered modern, flexible, and digitally connected study and social spaces at the heart of campus, including enhanced student support and retail and catering outlets.

The University has twice been recognised with a Queen's Anniversary Prize – the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019). Stirling is Scotland's University for Sporting Excellence and its recently redeveloped world-class facilities provide the perfect training environment for the University’s sports scholars – many of whom compete at the highest level, including at the Olympics and Commonwealth Games – and for students, staff, and the wider community.

As a signatory to the £214 million Stirling and Clackmannanshire City Region Deal, the University is driving productivity and inclusive growth across the Forth Valley, and beyond. Through pioneering collaborative solutions to global challenges, researchers are putting innovation, skills, and partnership at the heart of a sustainable economic recovery.
www.stir.ac.uk @stiruni