Job description

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream
is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline,
as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent,
Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys'R'Us global flagship, the only standalone
location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.
KEY OBJECTIVE(S)

The main purpose of the Director of Retail Partnerships is:

• Create and enhance marketing packages for all new tenant openings.

o Project manage new tenant openings, ensuring that all brands are promoted across American Dream channels.

• Create seasonal tenant marketing plans.

o Solicit and encourage brand participation in marketing opportunities at American Dream, resulting in tenant engagement and participation in center-wide marketing initiatives.

• Manage retail holiday activations and initiatives i.e., Spring Break, Spring Fashion,

Easter, Summer, Back to School, Fall Fashion, Black Friday, Holiday, etc.

• Work with Sponsorships & Activations to create turnkey marketing add-ons.

o Collaborate with retail partners on in-center events, develop recurring events and activations based on successful initiatives.

• Develop strong retailer relationships by establishing and

maintaining a thorough understanding of the retailer business.

• Partner and support tenants, ensuring that American Dream

retail & dining is promoted alongside entertainment and attractions.

PRIMARY RESPONSIBILITIES

• Create quarterly brand marketing plan proposals.
• Create standard marketing activation offerings for lease holding brands.
• Partner with Creative and Marketing teams to develop

standard marketing templates and brand presentations, proposals and materials as needed.

• Collaborate with Marketing Sponsorships to devise and price activations; manage overlapping projects as needed.
• Communicate Public Relations brand opportunities as they arise, act as brand liaison for coordination.
• Partner with retail General Managers for implementation of marketing initiatives.
• Partner with Events staff to execute public facing activations which benefit retail & dining tenants.
• Represent brands in department-wide planning.
• Partner with BOLDSITE Media to coordinate tenant advertising as needed.
• Coordinate with Tenant Services Manager to ensure all brand needs are met.
• Partner with the Creative team to incorporate brands into American Dream editorial themes.
• Support leasing team as needed by creation of marketing decks for prospective brands.
• Develop annual budgets and manage in accordance with the seasonal calendar and marketing plan.
• Develop a system for tracking brand impressions/ posts.

DESIRED QUALIFICATIONS

• B.A. or B.S. Degree (or equivalent)
• 7 years of relevant experience in Marketing, Account

Management or Sales

• Retail experience or knowledge strongly preferred
• Strong writing and communication skills
• Management experience

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status or any other basis prohibited by law.

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