Senior Digital Marketing Strategist

Additional Locations: N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The healthcare industry is changing rapidly with several market dynamics significantly impacting the patient care continuum. Boston Scientific sees this as an exciting opportunity to advance science for life by developing and delivering innovative, digital/media experiences that energize Health Care Professionals (HCPs) and patients alike.

The Senior Digital Marketing Strategist develops integrated digital marketing programs to align with the overall marketing and communications objectives of the Vascular division. The successful candidate will collaborate with the product marketing team, brand activation managers and digital producers to drive customer engagement on digital properties and create a seamless end-to-end customer experience across digital platforms. This role will primarily drive Health Care Professional (HCP) related campaigns. Highly qualified candidates are well-versed in today’s digital marketing ecosystem including but not limited to CRM, Marketing Automation, Email, Search Strategies, Media Planning and Social.

Your responsibilities will include:

• Lead development of a customer-centric digital strategy and influence a user-first mindset across integrated marketing communications.
• Engage in persona development and journey mapping exercises with cross-functional teams and support tactical integrated communication plans that align with the customer journey.
• Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to the integrated marketing communications plans.
• Serve as the lead for digital planning, including recommended tactics, budget and content considerations.
• Serve as an expert resource to the team on digital tactics including SEO, SEM, Programmatic Advertising, Email, endemic sponsorships and UX.
• Partner with external agencies as needed for digital advertising and media buying
• Develop and build detailed strategies for Salesforce Marketing Cloud email campaigns that align to the overall customer journey map - delivering the right content to our customers at each stage in their decision journey.
• Develop comprehensive digital plans for awareness, demand generation and retention campaigns with measurable objectives.
• Partner with analytics resource and sales operations team to show value of campaigns and provide a regular cadence of reports for campaigns.
• Build, activate and manage cross-functional relationships with Integrated Marketing, Digital, Analytics, UX/Design, MarTech, IT and others as needed to ensure a seamless end to end customer experience.
• Manage multiple programs at once and effectively prioritize work.
• Play a thought-leader role by sharing knowledge and best practices with both internal and external teams.

Required Qualifications:

• Minimum of a bachelor's degree (marketing or related field preferred)
• 5+ years of overall marketing and communications experience
• 2+ years driving customers through a digital decision journey in a B2C or B2B environment.

Preferred Qualifications:

• Ability to create measurable objectives (KPIs) for campaigns and willingness to proactively provide recommendations to marketing team for campaign optimization.
• Experience in working in a corporate environment (retail, medical device, biopharma, healthcare) or at a digital marketing agency preferred.
• Experience with marketing cloud and/or developing cloud-based email journeys.
• Experience executing digital demand generation programs.
• Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once.
• Experience in SEM & SEO, programmatic advertising, and email marketing.
• Out-of-the-box thinker who is fearless in helping drive change; willing to try new things, fail fast and iterate programs rapidly.

Requisition ID: 559054

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

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