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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Piercing Pagoda, Rocksbox and JamesAllen.com. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Role

Signet is in the process of transforming its marketing function into a highly agile, customer-centric, and personalization-driven operation. We have identified two key segments (bridal, fashion) that we want to channel personalized marketing communications. Signet is launching two customer marketing/personalization pods to perform, test and learn experiments in the market, with real customers with targeted messaging and outreach. We are looking for a strong leader and strategic thinker with a data-driven, test and learn mindset who will guide the pod to achieve its goals. This role will own customer microsegment definition, hypothesis generation for potential use cases to drive value, and strategic definition for each campaign, including target audience, messaging, KPIs, etc.

Responsibilities

• Develop and maintain pod sprint plans, including timelines, resources, and milestones, to achieve the personalization vision / strategy

• Work closely with the Project Lead to understand segment strategy and ensure pod’s daily activities support its realization

• Lead the team that creates and executes on pod strategies to drive value and deepen engagement across customer micro-segments

• Own creation of the strategic brief for each sprint and support the pod by unblocking roadblocks throughout the sprint process

• Provide a deep understanding of customers in the specific segment and the product portfolio needed to effectively tell the enterprise value story

• Oversee measurement and reporting to ensure pod is on track to meet goals

• Use insights from the Journey Lead and Research Analyst to understand key activities and signals across customer interactions to inform pod plans and messaging

• Oversee and advise the development of campaign copy & creative to ensure effective engagement among micro-segments

• Oversee measurement & reporting to ensure pod is on track to meet its goals

Required

• Bachelor’s Degree in Marketing, Communications or Business Development; MBA preferred but not required

• 5+ years of experience in marketing

• Experience leading, running and measuring large-scale engagement and marketing initiatives

• Experience understanding and managing media plans across multiple channels/platforms and customer journeys

• Critical and strategic thinker with experience in customer segmentation and campaign execution

• Experience planning and measuring customer lifetime value, including reporting program performance across key critical metrics

• Extraordinary storyteller with strong written and verbal communication skills; strong at building and delivering compelling presentations

• Comfortable leveraging customer data & insights to design meaningful experiences

Benefits & Perks

• Competitive healthcare, dental & vision insurance

• 401(k) matching after one year of employment

• Generous PTO + company holidays

• Merchandise discount

• Learning & development programs

• Much more!

The salary range for this opportunity is $140,500 – 200,000. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.