Vari is looking for a Senior Manager – Paid Media to lead the company’s efforts in paid media. The Senior Manager will work in sync with the Marketing Team and media agency partner to strategize and develop campaigns designed to drive audience growth, engagement and lead and opportunity growth for consumer and business-to-business segments.

The individual must be an effective project manager, who has experience managing budgets and external vendors. The individual must have strong communication skills and be able to provide rationale and make optimization recommendations to an executive audience.

WHO YOU ARE

You:

• Raise the bar by taking the initiative to achieve results and make excellence your goal.
• Create lifelong fans by making customer experience your top priority.
• Are authentic and say what you mean, share how you feel, and are your true self.
• Are a team player and foster a sense of community by recognizing and valuing the unique contributions of our team.
• Believe it’s possible and look at challenges optimistically – seeing opportunities to bring solutions to the table.
• Embrace change and recognize the industry and the company is evolving.

WHAT YOU’LL DO

• Serve as in-house expert for all media efforts for all in-market and upcoming campaigns, from operational support to performance results
• Regularly present performance metrics and spend/budget updates on a weekly, monthly, and quarterly basis to internal leadership and stakeholders
• Clearly communicate project objectives, timeline, detailed tasks, and desired outputs to internal and external team members. Monitor the completion of all milestones and update schedules and team members as required.
• Dive into data, distilling the key trends and translating the findings into an actionable report
• Lead agency media buying strategies and tactical recommendations.
• Work closely with sales and marketing teams to generate and deliver valuable high-quality leads
• Define, obtain approval for, and manage the execution of testing strategies for audiences, messaging and tactical approaches using partner/agency support for execution
• Manage media budget with the media agency to maximize performance across lead generation, ecommerce ROI, and brand awareness.
• Review/QA all agency deliverables, optimizations, and performance on a regular basis to ensure we are meeting business objectives/KPIs

HOW YOU’LL GET THERE

• Bachelor’s degree in Marketing or related field preferred, or the equivalent in professional experience.
• 7+ more years of experience, including hands-on experience managing performance-based traditional, digital and media with monthly budgets exceeding $500k
• At least 2 years’ experience with managing agency and/or partner relationships
• Experience directing, managing, measuring, and optimizing both B2B and B2C campaigns
• Proficiency with and/or ability to learn how to manage and analyze performance in GA 360, AdWords, Bing, Yahoo/Gemini, Paid Social Platforms such as Facebook/Instagram and LinkedIn, DSPs and Ad Servers
• Excellent communication skills and advance use of the full Microsoft Suite (PowerPoint, Outlook, MSTeams, Word, Sharepoint,) as experience or willingness to learn project management software ClickUp
• Executive reporting and presenting skills to capture results of media campaign management and reporting.
• Experience with executing and managing Martech and ad tech platforms specifically media and sales campaign tagging requirements (UTM and multi-touch attribution tagging experience preferred).
• Advanced Excel skills a must, including but not limited to advanced formulas (i.e., VLOOKUP), advanced charting, pivot tables/reporting and macros
• Experience with email campaign management (B2B and/or B2C) is a plus

COMPANY DESCRIPTION

We started by developing the world’s leading sit-stand desk converter to help a coworker with back pain, but now we’re so much more than a desk. We are flexible workspace solutions made simple and installed fast.

From a collection of office furniture to workspaces offering space-as-a-service, we provide everything high-growth businesses need to unlock the potential of their workforce. Today, we have over 3 million fans worldwide. We’ve shipped products to more than 120 countries, and our solutions are in 98% of Fortune 500 companies.We promote a company culture that encourages diversity, creativity, innovation, and inclusion.

Vari has become one of the most innovative, forward-thinking companies in the world. We’re growing quickly, so our company is fast-paced and exciting, but also friendly and supportive. Our employee benefits package includes medical, dental, and 401k, but also profit sharing, education reimbursement, and wellness perks, like an onsite gym.

WHY Vari?

We’re award winners:

• Work at a “Best Place to Work” – FORTUNE Magazine
• Grow with the “National Entrepreneur of the Year” – EY
• Be part of the “Fastest Growing Company in DFW” – SMU
• Learn from award-winning leadership – CEO of the Year (2021, D Magazine), Most Admired CEO (Dallas Business Journal), CMO of the Year (American Marketing Association), Outstanding CFO – Large Private Company (DCEO)

We want you to be happier and healthier:

• Your own Active Workspace
• On-site gym with Peloton cycles and a spa-like locker room
• Group fitness classes – from bootcamps to yoga
• Meditation and chair massage pods
• Subsidized healthy food from Fresh Café
• Outstanding overall total rewards package
• Wellness program and insurance premium discounts

We value our employees:

• Community Team that cares
• Enhanced paternity / maternity programs
• 401k and profit-sharing plan
• Paid personal time off
• Paid volunteer time off
• Team building events on and off site
• Mentoring and career development
• Gourmet coffee bar
• Education reimbursement
• Short-term and long-term disability premiums covered at 100% by Vari

**Vari provides equal employment opportunities to applicants and employees without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.