Job description
Involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities, and collaborating on sales strategies for a brand, product, or service across all media, while collaborating with multi-functional teams and agency partners.
Develop and drive VSP’s highest-risk, highest-opportunity marketing strategies, working with partners across multiple business operations, such as VSP Vision, strategic business units, and across the lines of business as necessary to achieve stated objectives
Identify business opportunities and manage major business initiatives via initiating research, analyzing market trends, business intelligence, and financial reporting to assess strategic efficacy and program performance
Serve as program or product owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy
Collaborate with market managers and communications team to ensure program positioning and promotion are aligned and effective; often directly manage agency resources and consulting engagements to marshal the appropriate resources required to achieve success
Work closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share, and brand objectives
Serve as a mentor and SME to other market managers and communication managers and demonstrate the department’s best practices in all areas of marketing
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive
Establish goals and set targets to measure success of programs for the market segment
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Job Specifications:
Typically has the following skills or abilities:
Bachelor’s degree in Business, Marketing, or related field or equivalent training, education, and experience
Six years of experience in product or brand management
Advanced understanding of brand management concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word, and Excel
Proven ability to develop and execute marketing strategies
Ability to elevate the perception of our corporate brand and our company
Excellent project management skills and experience managing large projects
Proven track record of influencing constituents for optimal results
Excellent organization skills, detail-oriented, and ability to multitask
Excellent verbal, written, and interpersonal communication skills
Flexible and able to quickly and effectively change priorities and direction
Strong analytical skills required
Ability to write and present clear and concise reports
Regularly exercise discretion and independent judgment in the performance of job duties
Preferred Skills
Expert in creating website and content strategies
Ability to create customer journeys based on user intent
Ability to establish KPIs and forecasts and provide insights and reports on campaign performance
Excellent collaboration skills with the ability to partner with the creative, campaign, and technical teams to develop strategies for integrated marketing campaigns
Great team player with the ability to also work independently in a fast-paced, fluid environment
Experience working with web content management platforms
Understanding of how to write SEO metadata and research keywords
Experience running A/B tests on websites, gaining insights, reporting successes
Ability to think critically and make optimization decisions based on data analytics
Ability to seek answers and research answers independently
Ability to lead team and delegate responsibilities
Ability to present to senior leaders
#LI-VISIONCARE
#LI-REMOTE
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.
Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please
click here
.
Salary Range:
80000
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
abouteureka.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, abouteureka.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, abouteureka.com is the ideal place to find your next job.