JOB DESCRIPTION

JOB TITLE: Senior Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: General Manager – Marketing & Commercial Growth
LOCATION: Molineux Stadium
HOURS: 37.5 Hours, including evenings, weekends, matchdays and other events
DATE: December 2022

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK, and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League, and was one of the

country’s most successful sides in the fifties and sixties. During a two decade spell the Black

Country’s most decorated side won three First Division titles and one of its four FA Cups.

Fast forward 70 years and Wolves are back among football’s European elite, but this time we will
compete as a sports and entertainment business across multiple brand verticals. As a challenger
club, Wolves dare to be different, which is why creating world class propositions in esports, fashion
and music are all part of our ambitious plans.

At Wolves, we don’t simply look to the future, we seize it.

We take seriously our commitment to the safeguarding of children and adults at risk and to
ensuring that Wolves is free from discrimination and harassment.

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Job purpose

To develop, implement and constantly review the club’s overarching brand and marketing strategy –
ensuring it is completely aligned to Wolves’ overall club objectives (particularly to drive the value
and frequency of spend within the core areas of partnerships, retail and ticketing).

To help ensure the club’s stakeholders (particular supporters) remain engaged with Wolves and to
support commercial department colleagues in delivering industry leading marketing campaigns for
the commercial department and key partners.

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Key responsibilities

• To develop and to be responsible for implementing the club’s brand narrative and marketing

strategy locally, nationally, and internationally

• To work closely with the GM of Marketing & Commercial Growth to define and implement

marketing activity around key club’s objectives and priorities

• To have overall responsibility for above and below the line marketing communications to

supporters

• To work with the Head of Digital to constantly improve and develop the club’s digital marketing

strategy, including the club’s website (wolves.co.uk), club app, esports programme and the
club’s email platforms

• To work closely with the Head of Media on content opportunities across the club’s media

platforms and internationally via a number of appointed agencies

• To work closely with the Head of Partnerships to help to deliver marketing & communications

activity and content associated with commercial sponsorships

• To oversee the creation of marketing materials & content for all sales departments i.e.

Membership, Museum, Lottery, Ticketing, Retail, Hospitality, Football Development

• To take overall responsibility for the A/V around matchday, working closely with a number of

appointed agencies to constantly evaluate and improve the experience for supporters

• Overall responsibility for fan engagement in the FanZone on matchday, ensuring that the club

are constantly looking at ways to improve experience, activate partners and drive commercial
return

• To lead all on-pitch activity (pre, half or post-match)

• To work with the Supporter Insights and Loyalty Manager to drive database growth both

domestically and internationally, there will be some travel involved with the role

• Work with Fan Services Manager to research opportunities for growth and improvement

throughout the club (sitting as a lead on a number of fan focus groups)

• To manage all members of the marketing team, ensuring they are operating at maximum

capacity

• To oversee agencies in the UK and internationally to ensure that they meet all targets and

deliver excellence

• To work closely with the Head of Media and Head of Wolves Community Trust to deliver cross-

club fan engagement opportunities, such as Wolves Wishes etc.

• To be responsible for the marketing budget

Safeguarding

• This role carries a specific safeguarding responsibility. This means that the post-holder is

required to apply all relevant policies and uphold the club’s commitment to safeguarding
vulnerable people

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Key relationships

• General Manager – Marketing & Commercial Growth

• General Manager – Commercial Operations

• Head of Media

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• Head of Ticketing

• Fan Services Manager

• Supporter Insights and Loyalty Manager

• Head of Digital

• All matchday A/V staff

• Relevant department heads
  

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Person Specification
Job Title: Senior Marketing Manager

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,
method or procedure, legal or regulatory frameworks etc

Essential

• Extensive experience within a marketing role (strategic and operational)

• Track record of getting the best out of people / agencies

• People and team management experience

• Experience of managing third party agencies

• Experience of working in the entertainment industry

• Experience of working with celebrity/high profile talent

Desirable

• Previous experience of working in football/sport
  

Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills
etc

Essential

• Exceptional knowledge of the office suite (power point, excel, word, outlook)

• Experience of budgeting and managing monthly budget meetings

• Technical experience of using digital / content management systems

Desirable

• Ability to speak more than one language
  

General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working
etc

Essential

• Ability to be agile and progressive, always looking for the opportunity

• Strong commercial acumen

• Ability to build relationships quickly and sustain relationships in time-pressure situations

• High attention to detail

• Experience with leading and managing diverse teams, able to empower and motivate the team to

achieve the department objectives and deliver the required result for the club

• Outstanding communication and interpersonal skills

• Display sound judgment and decision-making capability

• Ability to promote and foster a team culture where values such as excellence, hard work, service to

stakeholders, honesty, integrity and achievement are paramount

• Understanding of how to work safely with children and/or adult at risks and uphold generally accepted

practice when working with those participants

• Promote, adhere to and implement the club’s Equality Policy and to work consistently to embed

equality and diversity within club

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Experience: proven record of experience in a particular field, profession or specialism.

Essential

• Proven Experience of working in a high performing marketing teams (agency or client side) experience

managing membership programmes

• Experience of managing a high performing marketing team
  

Desirable

• Experience of managing successful major events (more than 1,000 people)
  

Qualifications: the level of educational, professional and/or occupational training required

Desirable

• Marketing degree or equivalent qualifications/experience
  

To apply please complete our application form and diversity monitoring form, then email them to

jobs@wolves.co.uk

Application Form

Diversity Monitoring Form

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