Job description
The Sr. HCP Oncology Marketing Manager, TROP2 ADC will be responsible for specific product launch components of the HCP promotional strategy for one of our potential antibody-drug conjugate
indications in lung cancer. These indications represent a significant opportunity in a complex and competitive environment.
Key areas of responsibilities for this role include ownership of the US strategic and tactical HCP marketing workstreams for both personal and non-personal promotion tactics and ensuring alignment with brand priorities.
This position will report directly into the US Brand Marketing and will work closely with our alliance partner, Daiichi Sankyo, and in close partnership with the broader ADC lung and breast cancer marketing teams. The role will require effective collaboration with the Sales, Field Marketing, Global Commercial Ops, Sales Training, and Medical teams. The individual will play a critical role in the execution of our TROP2 ADC launch marketing plans, and in partnership with the IO and EGFR lung cancer franchise.
This position is based at our Gaithersburg, MD (Washington DC Metro area), headquarters for our US Oncology and the Oncology Business Unit. Gaithersburg, MD is one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca’s priorities. The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, a full-service cafeteria, state-of-the-art on-campus Daycare facility, copy center, game rooms, community garden and more! This is where you’ll find newly designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams. This modern and vibrant scientific campus is the home of the Oncology Business Unit in the US.
Responsibilities:
- Lead creation and delivery of core HCP assets for launch. This includes building strong alliances with Daiichi Sankyo and AZ internal stakeholders including other brand team members, sales, training, and medical teams to coordinate execution across organizations
- Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future based on resulting measures
- Partner seamlessly with customer facing teams (Sales, Field Marketing, Nurse Education, and Medical)
- Engage in the annual brand operational planning process by shaping the tactical plan and budget with a specific focus on business growth activities within TROP2 ADC Lung Cancer franchise
- Manage partner agency relationships, workflow, and related expense budgets
- Ensure legal/regulatory compliance and medical accuracy of all marketing materials
Education
Essential: Bachelor’s Degree in relevant filed
Desirable: MBA in relevant field
Qualifications & Skills
Essential:
- Effective communication and cross functional collaboration skills
- Driven to be proactive, strategic, and innovative
- Ability to manage multiple complex projects
- Demonstrated ability to lead without authority
- Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
- Comfort operating in a highly regulated environment and industry
- Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process, and procedures
- High ethical standards and personal integrity
- Available to travel up to 20%
Experience
Essential:
- 3-5 years of pharmaceutical and/or healthcare industry experience in one or more of the following areas: brand marketing, sales, managed markets, market research/analytics, strategic planning
- Agency management and annual budget planning experience
- Oncology experience – lung cancer and/or breast cancer preferred
Desirable:
- Customer-facing or in-line marketing experience preferred
- Understanding of U.S. Oncology landscape
- Experience across multiple promotional channels (Personal, Non-Personal and Digital)
- Launch experience
- Experience working in commercial alliance/partnership environment
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