Strategic Marketing Consultant

Full Time
Irving, TX
Posted
Job description

Career Area:

Marketing / Sales / Product Support

Job Description:

CATERPILLAR REMANUFACTURING

Do you have a passion for helping customers and supporting a sustainable solution? Since 1973, Cat Reman has helped bring the value at the core of every Cat product back to life. Customers look to us to provide a high-quality solution that is good for their business - and promotes sustainability. It's important to us to deliver. Our team is full of industry leaders. Together, following common values, we share a passion for delivering sustainability benefits that help the company contribute to a circular economy. It’s rewarding work, with an inspiring team, where every contribution matters.

About the role:

This role will serve as Strategy Consultant for the marketing team responsible for executing important key initiatives which support Cat Reman’s contribution to enterprise services growth goals. Through strong customer experience focus, and proven influence skills, this person will develop and execute complex strategic projects with the ultimate goal of increasing Cat Reman sales to users.

What you will do:

Integration of Cat Reman into Enterprise QR Code Initiative.

  • Working cross-functionally to ensure Industry experiences, Cat Central App, etc incorporate Cat Reman.
  • Working within the division on what internal adoption of QR code may look like including defining customer requirements, identifying the product in scope, working to develop experience, and partnering with operations to implement.

Enhancement of eCommerce platforms for improved visibility to Cat Reman.

  • Developing a deep understanding of the current platform and identifying enhancement opportunities aligned to make it easier for customers to find and select Cat Reman parts online.
  • Collaborating with Cat Digital to influence the development of identified enhancements. Communicating to internal stakeholders progress.

Dealer facing Cat Reman training.

  • Lead project to determine future structure and content for dealer-facing training.
  • Identify the proposed curriculum and delivery.
  • Facilitate the development of materials, including potential translation to other languages.
  • Identify and schedule training, and manage logistics to deliver.
  • Ensure e-learning courses are properly maintained to stay current and relevant and facilitate any required enhancements.
  • Develop and execute a communication plan to inform Cat and Dealer community about training offerings.
  • Provide input to Services Development teams for Industry/Dealer specific training they are executing on to ensure consistent message and experience.

Tradeshow Support and Execution

  • Develop and implement “event in a box” for small regional Truck shows
  • Strategy and Execution for Cat Reman inclusion in Enterprise Trade Shows (ie Conexpo, Bauma, Minexpo)

What you will have:

  • 4 year university degree or equivalent work experience
  • 8-10 years of industry, marketing/product, or field experience showing progression in responsibilities


Top Candidates will have experience with:

  • Ability to influence others to action
  • Ability to develop complex project plans and execute with great attention to detail
  • Experience navigating the Caterpillar matrix to execute complex initiatives
  • Experience with data analysis
  • Prior experiences of successful candidate:
  • Managing complex cross functional projects
  • Training development and execution
  • Tradeshow Planning and Execution
  • Attaining knowledge of Caterpillar eCommerce platforms
  • PowerBI, PowerAutomate experience
  • SalesForce experience

Employee Benefits

  • Medical, dental, and vision coverage
  • Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
  • 401k savings plan
  • Health savings account (HSA)
  • Flexible spending accounts (FSAs)
  • Short and long-term disability coverage
  • Life Insurance
  • Paid parental leave
  • Healthy Lifestyle Programs
  • Employee Assistance Programs
  • Voluntary Benefits (Ex. Accident, Identity Theft Protection)

Relocation is available for this position.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O.

As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers #LI

Relocation is available for this position.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Submit your information to our Talent Network here .

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