Job description

Objective: Develop, direct and implement a comprehensive communication plan incorporating print, digital and social media.

Critical Function Areas:

Comprehensive Professional Communication Program: Communications are systematic, transparent, two-way and comprehensive. They align with and support the District’s goals and objectives.

• Recommends new and relevant forms of emerging outlets for district news by connecting to evolving digital monitoring and measurement technologies
• Establishes communication as a priority
• Maximizes communication with leadership teams
• Uses and deploys multiple and varied communication strategies, including accommodations for diversity
• Ensures ethical and professional communication effectiveness
• Uses research to understand communication needs and requirements
• Embeds communication effectiveness across district and building operations
• Establishes effective crisis communication plans and procedures
• Effectively engages target audiences through social media and web
• Effectively managing communications through the news media
• Maintains active involvement in professional organizations related to public school communication and public relations efforts
• Focuses on customer service

Internal Communications: The school communications program recognizes the invaluable role of all District personnel as representatives of the District. It includes a proactive program for providing them with the skills, information and resources they need.

• Consults and acts as a resource for principals and teachers on school/classroom communication
• Consults and acts as a resource for district administrators on communications, presentations, and document creation
• Works collaboratively with the District leadership team
• Evaluates and manages information overload
• Communicates with employees during a crisis
• Researches and understands employee needs, expectations, opinions, attitudes, knowledge level as it relates to communication

Parent/Family/Community Communications: The school communications program recognizes the relationship between parent/family engagement and student success. It includes a proactive program to keep parents/families informed about and involved in their children’s education with the ultimate goal of building collaboration and trust to support student learning.

• Directs and implements a comprehensive communication plan for the purpose of communicating with parents, other citizens who reside within the district, and community/governmental agencies
• Communicates school and District goals, plans, programs, finances successes and issues
• Supports parent-teacher and parent-school communications
• Communicates with community/parents/families during crisis
• Researches and understands parent/family/community needs, expectations, opinions, attitudes and knowledge levels
• Fosters involvement and collaboration within the community
• Evaluates communication effectiveness to inform strategy
• Fosters effective problem-solving and resolution
• Consults and acts as a resource for the River Trails School District 26 Educational Foundation, school parent teacher organizations and alumni.

Branding/Marketing Communications: Declining resources, changing demographics, news media scrutiny and the importance of public perceptions are just a few reasons schools and school districts need an effective marketing program. Having a well-defined and authentically experienced brand as part of the marketing strategy helps position the school district in the community’s mind and supports the District’s vision.

• Generates publicity and general awareness efforts, raising the profile of the District through a wide range of media.
• Coordinates the publication and dissemination of District branding/marketing communications
• Helps plan and publicize public meetings
• Fosters brand ownership, identity and loyalty among staff and District leadership
• Provides standards and guidelines for consistent use of adopted brand assets (logo, slogan/tagline, District message/mission)
• Develops a comprehensive and effective plan in support of the brand and District goals
• Measures/evaluates the impact of plan

Carries out other duties as assigned by the Superintendent

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Mount Prospect, IL 60056: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

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