Job Type

• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on attraction, conversion, retention, and revenue
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Use data, best practices and innovative ideas to build and execute the roadmap for all digital marketing initiatives – SEO, SEM, social media, Content Marketing, E-mail, Affiliate Marketing, and Influencer Marketing
• Manage corporate platform to communicate to trade using LinkedIn and other B2B platforms
• Prioritize and project manage all marketing deliverables and share progress on a weekly basis with corporate stakeholders
• Create new and innovative ways to use social platforms and digital content to drive traffic and increase engagement
• Design, write and test highly effective email programs to improve demand generation
• Lead regular reviews of marketing and website analytics and metrics, design and execute processes to keep stakeholders continuously informed regarding marketing performance
• Lead and develop e-commerce driven brand campaigns to generate online and offline sales while creating healthy awareness
• Expand percentage of the desired target demographic, and engage existing customers more deeply
• Develop strategies that drive customers to the website
• Improve the design, UX, traffic, and content of the website
• Create effective paid campaigns on social media platforms
• Create email blast campaigns to target key customer segments that drive revenue
• Use advanced metrics to measure the success of a marketing campaign
• Maintain consistent brand messaging throughout all platforms
• In store/ account visit to understand consumers interaction with product

• Experience building complex marketing programs and reporting on the results
• Exposure to digital and direct-to-consumer marketing
• Experience working with a content management system
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Proficient in photo and video editing software such as Adobe
• Strong problem-solving ability, including metrics-driven thinking
• Competence as a creative writer
• Strong project management skills
• Great communication skills
• Deep knowledge of web design principles
• Ability to identify long term trends in data
• Ability to travel as necessary
• We’re looking for someone with 4+ years of experience in marketing in relevant field and is familiar with the following software/tools:

• WordPress
• Blueshift
• Google Analytics
• Power BI