Job description

Crawford Group is seeking a Digital Marketing Specialist for a client of ours located in Lehi, UT. The Digital Marketing Specialist will be under the direction of the Sr. Manager of Enterprise Digital Marketing and will assist in the execution of B2B digital marketing programs that drive engagement, leads and pipeline for Adobe’s Enterprise Digital Experience business. The primary responsibilities will include the seamless execution of paid media campaigns (display, social, content syndication) that support the ever-changing needs of a sophisticated ABM focused marketing organization. This role requires the ability to operate on a tactical level, supporting a team of Digital Marketing Managers.

About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities:
Assist in the management of paid media campaigns including setting up campaign parameters and tracking codes, trafficking assets/materials, targeting, and review/approvals
Work with partners (internal and external) on the implementation and measurement of all approved media plans and projects

Requirements:
1-3 years relevant experience in paid media or digital operations role
Knowledge of paid media channels including Content Syndication, display advertising and social media marketing
Knowledge or experience with Salesforce.com, Programmatic Display, Integrate, Demandbase, LinkedIn & Facebook platforms
Experience with Adobe Analytics or similar analytics tracking platforms
Experience with B2B Internet Marketing
Experience working with marketing automation tools
Exceptional attention to detail and project management skills
Strong Excel experience
Strong problem-solving and critical thinking skills
Ability to think clearly and execute tasks accurately while in a fast-paced environment
Excellent written and verbal communication skills
Highly collaborative work style
Positive, upbeat attitude
BA/BS degree or equivalent experience

Location: Located in San Jose, Lehi, or New York or completely remote
Duration: Consulting

Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.

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