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Join the 30-year-old Company; turned Start-Up, making waves in Hospitality!

With Home Offices in Los Angeles + Waikiki, Springboard Hospitality has reinvented itself from a successful 30-year legacy in small-scale hospitality management with a focus on 150 rooms or less to launch its next 30 years (and beyond) as the leader in independent + branded lifestyle hotels.

Be a part of our diverse team where we value innovative thinkers from diverse experience that help define a new intersection of bold ideas & problem solvers.

With properties in now 14 U.S. states, Springboard Hospitality is known for seamlessly navigating vital asset operations, from marketing management and human resources to revenue generation, food and beverage, and more. Collectively we emphasize the importance of progressive innovation as an integral component to our success.

We believe that we have untapped potential to create innovative hotel experiences for our guests, colleagues and owners. We promote work environments where individuality is recognized and encouraged to put forth our best selves each & every day. We have identified five key pillars that encompass our company’s vision and culture. These five pillars are…

PERSONALIZED > INDEPENDENT > DYNAMIC > CONNECTED > COLLABORATIVE

Director, Field Marketing

More efficiency. More innovation. More edge.

Position: Director, Field Marketing

Reports to: Corporate Director, Marketing (Head of)

Location: Remote

Job Description:

You’ll play an integral part in helping us shape a structure that puts the properties first, ensuring they have the tools and resources to be as successful as possible. As the ‘voice of the property,’ the Director, Field Marketing will oversee a team of Regional and Area Marketing Managers who will be the main point of contact for all things marketing at our properties. The role of this team is ensuring marketing strategies are properly implemented, executed, and ultimately deliver on desired KPIs. In addition, you’ll manage larger initiatives such as new openings, brand collections, high-touch properties and implementing process to ensure the team is running as efficient as possible. But of course, not without the support of your partner in crime, the HQ Marketing team.

VITAL SUPERPOWERS

You’re equal parts a consultant and a doer.

You’re confident, speak with conviction and can influence without authority.

You’re okay with guiding and teaching, but willing to roll up your sleeves when necessary.

You are self-motivated, seek to continually understand trends and evolve, thrive in a fast-paced environment, but love working with a close-knit group.

You manage dynamic tasks, diverse marketing projects with ease and strategic skill.

Your experiences have led you to understand that there is an art + science to the how and what a marketing leader is responsible for; the passion to understand and support the direction of the business and the importance of knowing how people drive the success of the company. We are looking for a new teammate who is passionate about marketing, collaboration, and communication with the ability to think creatively and strategically to identify and resolve issues. You maintain awareness of trends influencing our business and bring forth innovative ideas + solutions that drive customer awareness, and retention for both individual hotels/restaurants and the brand. Your experience will drive how you approach this role, but you are always striving to learn more. Glasses are always half full to you and laughter is the best medicine.

ONGOING + EVERYDAY TASKS

• Team Management & Structure:
  • Manage and develop a team of Regional and Area Marketing Managers always ensuring ample coverage across portfolio.
  • Assist HQ Marketing Team in building out the framework for a successful field marketing structure.
  • As the voice of the property, relay challenges and opportunities to impact change.
  • Develop process & best practices to ensure efficiencies across team such as playbooks, SOPs and templates.
  • Create and deliver plan that ensures a successful onboarding for new field marketers, corporate team members and agencies.
• Company-wide initiatives
  • In conjunction with Corporate Director, Marketing, oversee brand/re-brand launches (i.e. Outbound Collection) as well as act as lead marketer for those properties.
  • Coordinate and launch campaigns involving multi-properties (i.e. awards voting)
  • Work closely with HQ Marketing team on communication and plans to rollout tests, initiatives, and programs
  • Partner closely with Corporate Director, Marketing on the budget planning and communication process for both properties and marketing department.
• Property Support
  • Provide incremental support to marketing team members for high-priority properties (i.e., ownership need, performance-based)
  • Oversee the marketing planning process including development, execution and measurement of successful marketing plans that support critical business needs and drive performance.
  • Lead new openings/acquisitions for marketing strategy, systems and 3rd parties.
• Other duties as assigned

Job Requirements

EXPERIENCE:

• Minimum (7) years of progressive marketing experience; including producing marketing plans/campaigns that drive performance.
• Minimum of three (3) years within in a regional and/or Home Office capacity in overseeing multiple hotels, properties or business units
• 2-3 years of experience within restaurant marketing (preferred)
• Experience managing a team.
• Achieved a bachelor’s degree in marketing, communications or similar
• Experience in upper-upscale, independent, boutique or lifestyle hotels (preferred)
• Experience with B2C and B2B marketing
• Proficiency with digital marketing and traditional marketing
• Strong project management experience
• Incredibly skilled at customer and partner communications
• Excellent written and verbal communication skills
• Ability to prioritize effectively.
• Accountability and resourcefulness
• Meticulous attention to detail and organization

PHYSICAL ABILITIES:

• Endure various physical movements throughout the work areas, such as reaching, bending and stooping.
• Repetitive hand motion (typing) for extended periods of time.

OTHER EXPECTATIONS: