Passionate about providing the best customer experience? We are looking for an Email Marketing Manager to deliver customer experiences that drive activation, engagement, and retention with campaign best practices and improved operational workflows. This role will be responsible for the planning, execution and measurement of promotional email marketing campaigns that increase customer engagement, nurture and grow new leads and customers, and drive incremental sales.

Position: Email Marketing Manager

Overview:

The Email Marketing Manager is a fully remote hands-on role that will work in collaboration with the Marketing team to create and execute on an email marketing strategy and ensure a high-quality experience of Company emails for our B2B SaaS customer community. This includes building and sending emails, audience segmentation and targeting, testing and reporting, providing user training and support, supporting email policies and best practices, and quality assurance of SalesForce Marketing Cloud, our marketing automation tool. This is a great opportunity to lead global email marketing strategy and execution as you collaborate with other Marketers and Marketing Operations to execute email campaigns across key customer segments, personas, and geographies. Our ideal candidate has expertise with email marketing channel ownership, including audience segmentation, A/B testing, optimization for key email KPIs, and integrating email with a multi-touch strategy.

PRIMARY RESPONSIBILITIES:

• As the Email Marketing Manager, you will be responsible for executing our email marketing strategies and campaigns from end-to-end, responsible for all aspects of the email marketing funnel, including design, content, email templates, implementation, measurement, and optimization.
• You are detail-oriented and have a knack for crafting subject lines and editing email copy in clear, concise, and conversational language, even with a technical B2B audience, engaging email subscribers from the top of the sales funnel through the customer lifecycle.
• You are an independent thinker who can bring fresh email test ideas to the table. You can collaborate cross-functionally with multiple stakeholders to ensure seamless launches from campaign conceptualization to launch.
• You will lead email strategy for product engagement triggers, transactional messaging, behavior-triggered nurturing emails for key segments, and content-based email campaigns.
• Campaign Creation and Deployment: Define and execute email tactics to support the campaign go-to-market strategy working with the Marketing team, including multi-touch email programs, audiences, and assets to launch.
• Email Campaign Calendar and Roadmap: Collaborate with Marketing Managers to develop and document an email campaign calendar and roadmap. Optimize the calendar for customer experience and engagement.
• Nurture Programs: Work with Marketing Managers to standardize and program content for nurture/drip programs for key audiences and segments.
• Work with key stakeholders to define segments, audiences and priorities.
• Advise Marketing Operations on A/B testing to improve KPIs: reduce unsubscribe rates, hard bounce and soft bounce rates; and increase open and click-through rates.
• Analyze and monitor data. Build and monitor reports for tracking key metrics.
• Provide recommendations to enhance programs to key stakeholders. Balance internal and external insights, quantitative and qualitative data, and implement iterative changes to improve results.
• Drive the implementation of email policies and best practices. Assist with quality assurance (QA), policy and legal adherence, and brand standards pertaining to executing email campaigns in the marketing automation tool.
• Ensure compliance around email processes by keeping up with email compliance regulations and ensure compliance around permission-based marketing, privacy, spam and deliverability.

Basic Qualifications:

• Bachelors Degree AND five years of experience in email marketing including audience segmentation, A/B testing, optimization for key email KPIs, and email integration

Preferred Qualifications:

• Background or experience in B2B SaaS and/or scientific software field preferred, particularly in pharma, health, industrial sciences, Food, Flavor, fragrance, agrochemical, and oil and gas

• Competent analytics experience analyzing, optimizing, and presenting campaign email performance

• Experience collaborating with other marketing teams to manage marketing data for segmenting audiences

• Experience with other campaign channels

• Excellent verbal and written communications skills are required, delivering complex messages and concepts to the audience in a simple manner.

• Highly developed time management and multi-tasking skills, ability to think critically, act quickly, execute processes efficiently, and adapt easily in managing competing campaign priorities and scope.

Leadership Principles

• Admit mistakes and shortcomings
• Deliver results
• Disagree and commit
• Obsess over customers
• Rely on work ethic
• Show empathy
• Sweat the details
• Think and communicate clearly
• Unite around the mission