Job description

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana,Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.

KEY OBJECTIVES
The main purpose of the Leasing & Marketing Assistant, Asian Markets is

• To directly assist the VP of Leasing and Asian Market Marketing in creating new relationships and further expanding on existing ones will local, regional and national Tenants originating in Asia or Asian community

RESPONSIBILITIES

• Cultivates new and maintains existing relationships with local, regional, and national tenants originated from Asia or Asian communities in North America.
• Proactively search for new, unique and trendy international, esp. Asian tenants to fill vacant spaces by cold calls, warm calls, e-mail and in-person canvassing.
• Qualifies potential tenants by reviewing their qualification, social media coverage, store design, sales performance, financial statements as well as reference check.
• Presents and shows available spaces to potential tenants.
• Assists in negotiating letters of intent and subsequent lease documents to conform to the parameters outlined by management including but not limited to: fixturing period, minimum rent, percentage rent, term, additional charges, and allowances.
• Communicates, coordinates with and assists the tenant coordination, marketing and operations departments to plan Asian-themed promotions and events.
• Assists the Company’s business development programs in Asia, including but not limited to: welcoming and receiving visiting delegations, translating, marketing & promoting the Company’s destination projects to the government officials and key partners in Asia.
• Assists in planning, organizing and executing marketing events targeting the local Asian community.
• Daily administerial support for the business unit, from calendar management, booking conference rooms, guest registry, catering orders, travel arrangements domestic and international.
• Ability to travel between project and office daily.

DESIRED QUALIFICATIONS

• Bachelor’s Degree in marketing, real estate, management; MBA is preferred.
• Bilingual English & Mandarin
• 2-3 years in shopping center development, leasing or marketing
• Positive personality
• Passion for excellence
• Highest integrity.

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status or any other basis prohibited by law

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