Job description
Alignment Health was founded with a mission to revolutionize health care with a serving heart culture. Through its unique integrated care delivery models, deep physician partnerships and use of proprietary technologies, Alignment is committed to transforming health care one person at a time.
By becoming a part of the Alignment Health team, you will provide members with the quality of care they truly need and deserve. We believe that great work comes from people who are inspired to be their best. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment community.
By becoming a part of the Alignment Healthcare team, you will provide members with the quality of care they truly need and deserve. We believe that great work comes from people who are inspired to be their best. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment community.
Position Summary:
Alignment Healthcare a data and technology driven healthcare company focused partnering started with a promise to put the senior first. As a senior-centric health-focused organization, Alignment enables human intelligence to leverage advanced predictive technologies, creating opportunities for targeted, proactive care that delivers positive outcomes.
Alignment is looking for a Marketing Manager to join its team. This individual will be responsible for leading marketing strategies in Arizona (“local market”). They will work closely with the Director of Marketing Operations and the local sales and marketing team to improve marketing efforts with sales teams, broker sales, and provider marketing seeking greater public recognition. This role also will oversee the development and management of marketing materials utilized by local market internal and external sales teams. This role will also develop and maintain key community relationships to enhance brand awareness and support other internal team members in relationship development in the local market.
General Duties/Responsibilities (May include but are not limited to):
- Co-develop strategic marketing plans in the local market to achieve corporate objectives.
- Lead and execute marketing strategies to drive growth in the local market.
- Develop and maintain key relationships to enhance brand awareness in the local market.
- Oversee initiatives to gather and disseminate internal and external marketing best practices for the local market.
- Advise on advertising and promotion activities including print, website online material, electronic media, and direct mail.
- Manage the development and production of promotional and collateral materials. Establish and maintain appropriate and consistent branding throughout all product lines and the local market (promotional materials and events).
- Manage the procurement of all printed materials, promotional items, and supplies for the local team.
- Oversee effective control of marketing results and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets for the local market.
- Monitor competitive products and marketing activities.
- Advise on current and new product concepts and provide feedback for future product development.
- Advise non-contracted services, supplies, equipment, marketing planning, and budgeting processes.
- Identify and implement process improvements to increase efficiency and accuracy.
- Key Competencies:
- Ability to develop and maintain key community relationships and partnerships
- Ability to translate business objectives to marketing goals and measurements
- Ability to translate qualitative data into actionable recommendations
- Ability to collaborate across multiple teams and functional organizations
- Ability to manage own workflow to achieve objectives with proper guidance
- Ability to prioritize and manage multiple projects at once
SUPERVISORY RESPONSIBILITIES:
N/A
Minimum Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Minimum Experience:
a. 6 to 8 years of related work experience or an equivalent combination of education and related work experience
- Education/Licensure:
a. Bachelor’s degree from a four-year College or University
- Other:
- Strong knowledge of Medicare Advantage marketing and communication guidelines
- Strong knowledge of the aging and senior services industry in the local market
- Must possess excellent- analytical, project management, collaboration, communication, and social skills
- Strong communication and listening skills and the ability to work with a variety of internal and external stakeholders
- Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions, and ability to deal with problems involving a few concrete variables in standardized situations
- Work Environment
a. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential Physical Functions:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear.
- The employee is frequently required to reach with hands and arms.
- The employee is occasionally required to stand; walk; climb or balance and stoop, kneel, crouch, or crawl.
- The employee must occasionally lift and/or move up to 25 pounds.
5. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus
Alignment Healthcare, LLC is proud to practice Equal Employment Opportunity and Affirmative Action. We are looking for diversity in qualified candidates for employment: Minority/Female/Disable/Protected Veteran.
If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact careers@ahcusa.com.
Alignment requires all new hires to follow local and/or state requirements regarding the COVID-19 vaccine and booster. If applicable, proof of vaccination and booster will be required as a condition of employment subject to legal exemptions. This policy, which Alignment reserves the right to modify, is part of Alignment’s ongoing efforts to ensure the safety and well-being of its staff and community and to support public health efforts.
Alignment Healthcare, LLC is proud to practice Equal Employment Opportunity and Affirmative Action. We are looking for diversity in qualified candidates for employment: Minority/Female/Disable/Protected Veteran.
If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact careers@ahcusa.com.
- DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email careers@ahcusa.com.
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