Department: Digital Marketing

Direct Supervisor: Director, Digital Marketing

Status: Full-time

Summary:

The Paid Media and Conversion Rate Optimization (CRO) Manager will be responsible for managing all aspects of paid media campaigns for the Miami Dolphins, Hard Rock Stadium, Miami Open, and Formula 1 Crypto.com Miami Grand Prix. This includes PPC, display, social media, and programmatic advertising, as well as implementation and optimization of CRO strategies to increase online conversions and generate leads.

Location:

• This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities:

• Develop and manage paid media strategies across multiple channels, including PPC, display, social media, and programmatic advertising, to drive leads and sales for clients.
• Manage, analyze, and optimize client campaigns on a daily basis to ensure maximum performance and ROI.
• Conduct keyword research and competitive analysis to identify opportunities for campaign optimization.
• Collaborate with other teams such as content, design, and development to optimize landing pages and ensure the website is optimized for conversions.
• Develop, implement, and test Conversion Rate Optimization (CRO) strategies to improve website conversion rates.
• Analyze website traffic and user behavior data to make data-driven decisions and recommendations.
• Develop and deliver regular performance reports to clients and internal stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 3-5 years of experience in paid media management, with a proven track record of driving results.
• In-depth knowledge of PPC, display, social media, and programmatic advertising, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Experience with Conversion Rate Optimization (CRO) and A/B testing.
• Proficient in Google Analytics, Google Tag Manager, and other web analytics tools.
• Strong analytical skills and the ability to analyze complex data sets.
• Excellent communication skills, both written and verbal.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and the ability to prioritize tasks effectively.
• Knowledge of HTML, CSS, and JavaScript is a plus.

Featured Benefits:

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k and NFL Club Employees Pension Plan
• Paid time off (PTO) and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.

It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.

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