Job description

Sales and Marketing Manager

Marketing Manager Responsibilities:

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
• Set, monitor, and report on team goals
• Design branding, positioning, and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Sales Manager Responsibilities:

• Achieving growth and hitting sales targets by successfully managing the sales team
• Designing and implementing a strategic sales plan that expands company’s customer base and ensure its strong presence
• Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives

Qualifications and Skills:

• Bachelor's degree in marketing, business management, public relations, mass media or related field. Marketing experience in food/cosmetics/nutritional products/eCommerce preferred;
• 5+ years of managing marketing and sales development;
• 5 + years of digital & social media campaign experience;
• Strong oral and written communication skills, proficient in Chinese and English;
• Familiar with Chinese and US social media platforms and working experience building branding on social media (example, FB, YouTube, Weibo, and WeChat and other relevant social media platforms);
• Knowledge of basic HTML;
• Ability to manage complex program details while considering each elements impact on the big picture;
• Direct experience managing digital assets;
• Strong attention to detail and ability to multi-task projects, priorities, schedules, and deliverables;
• Proven ability to creatively solve problems through negotiation, tact and diplomacy;
• Flexibility in managing requirements in fast-paced and changing environments;
• Have a creative mindset with strong knowledge of social content and platforms;
• Familiar with industry trends in marketing innovation;
• Excellent written and verbal communicator, with engaging interpersonal skills;
• Content writing for webpages and blogs is a must, proven track record in content writing and research analysis for products
• Self-starter with the ability to work independently;
• Experience using project/process management tools;
• Some knowledge of photography, Photoshop and rendering is a plus;

Job Type: Full-time

Pay: $85,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Industry, CA 91748: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Sales and Marketing: 5 years (Required)

Work Location: In person

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