Job description
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The Senior Brand Manager (SBM) for Green Giant will develop the vision and strategies for our innovation pipeline, as well as the short- and long-term consumer communication plans. The Senior Brand Manager will have direct responsibility for delivering against established sales and profit targets for Green Giant. The SBM will also work with internal and external stakeholders to develop innovation, enhance packaging, and drive consumer/customer focused marketing/ advertising/ promotion activities. The SBM will be responsible for coaching, training, and developing an assigned direct report (Brand Manager).
Responsibilities:
- Develop the vision, strategies, and tactics to support growing Green Giant equity, distribution, volume, and profitability through innovation.
- Develop and execute brand/marketing & innovation plans with a 3-5 year strategic lens, in line with company’s strategies and objectives.
- Lead and/or partner with cross functional teams for various brand projects and initiatives, including new product development/innovation & commercialization.
- Develop consumer, brand, shopper, and customer marketing strategies and tactics that lead to integrated marketing programs and merchandising, including execution of such activities.
- Deliver against assigned brands’ net sales, profit, and EBITDA targets. Own the P&L for innovation and manage the inputs and changes that affect those P&Ls.
- Drive the innovation analytics, forecasting, budgeting, and planning functions for Green Giant.
- Identify opportunities from insights with inputs from key stakeholders that can be used to create innovation focused business propositions and merchandising opportunities with customers, channels, and/or consumers.
- Be the subject matter expert on innovation and associated insights/trends in presenting innovation pipeline in category/line reviews and inquiries.
- Coach, train, and develop a direct report. Includes setting MBOs, overseeing annual brand plans, and driving project agenda. Also includes monitoring and measuring success versus the MBOs, plans and projects.
- Ability to travel with overnight stays approximately 20% of the time
Experience, Skills, Education:
- Bachelor’s Degree required, preferably in Marketing or Management. MBA preferred.
- 5-10 years of marketing experience in consumer products, preferably food.
- Proficient in MS Office and syndicated data
- Candidate should have experience and be excited by a general management approach to brand management
- A balance of strategic thinking and tactical/hands on management is essential as is the ability to pivot from one to the other seamlessly
- Demonstrates aptitude to manage a brand portfolio that is complex, competitive, commodity based, continuously evolving, globally sourced, has a high number of SKUs, and is in multiple channels (including Foodservice)
- Strategic and creative thinking with strong communications skills
- Strong business acumen and possesses strong knowledge of the food/CPG industry and retail landscape
- Demonstrates the ability to handle multiple projects simultaneously in a face-paced, changing, limited resource environment
- Innovative approaches to opportunities and challenges will be critical
- Demonstrates leadership skills, learning agility, problem solving, and organizational savvy and business analysis
- Entrepreneurial spirit and a passion to make a difference
- Intellectual curiosity essential
- Strong project management skills with attention to detail and the ability to get results through others who are not direct reports
- Experience improving profitability via P&L management and adding value with financial analyses
- Aptitude to work independently and collaboratively within a team
- Demonstrates ability to analyze and interpret Nielsen/IRI data to make sound business recommendations
- The role may expand or change based on organizational requirements and/or acquisitions
- Special projects may be assigned by management
Equal Employment Opportunity:
B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law,
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