Job description

Are you a marketing professional with a green thumb? Do you get excited about talking about plants, gardening, soil, sun, and water? Would you thrive in an environment where you can inspire and educate customers every day to do more of what they love in their landscape and gardening endeavors?

Fossil Creek Tree Farm is a family-owned tree farm and garden center located in north Fort Worth on 8.5 beautiful acres, with Fossil Creek running along the backside of the property. Our purpose is to serve our customers by inspiring, educating, and providing a unique shopping experience that helps them create a more beautiful environment.

Named in the Top 100 Independent Garden Center for the past three years and voted Fort Worth’s Favorite Garden Center for many years, we are known for our wide variety of trees, high quality shrubs, flowers, and endless inspiration for creating beautiful spaces. You will also find a hidden gem called The Haven filled with indoor plants, nature-inspired gifts, and home decor that blur the lines between outdoors and in.

Recently winning the honors of being one of the Best Companies to Work in Fort Worth, we know that being a great place to work starts with having a great team.

Join us! We’re looking to add a Digital Marketing Coordinator to our growing team.

Job Overview

The Marketing/Social Media Manager works directly with the Chief Branding Officer. This role is responsible for the helping plan and execute all marketing activities for Fossil Creek Tree Farm and The Haven.

Including social media and email marketing. The ideal candidate gets excited when talking about plants, sun, and soil, can create eye-catching content including photos, videos, and graphically designed images, and knows how to create and execute a goal-achieving social media calendar. Addiitionally, this role is responsible for creating on brand collateral that will inspire and educate the customer’s shopping experience, ie., signage, thank you cards, tags, logo merchandise, candles, etc.

This position is for you if you are highly ORGANIZED, always thinking about sharing what’s around you on social media, and enjoy completing research to discover relevant tips and information to share through marketing material. The right team member is looking for a fun-filled environment and is excited about producing and scheduling daily content that draws in customers.

Job Details

· Develops marketing content ideas that achieve company goals

· Creates and manages a content calendar with daily content that is gardening/home decor relevant, promotes products with inspiration, and creates awareness of services and programs

· Researches gardening tips and facts to create timely and seasonal posts

· Creates and posts daily stories on multiple social media channels

· Answers questions and engages with the audience on all platforms

· Manages the scheduling, promotion, project management, audience engagement, and recordings of educational gardening classes

· Engages with outside content producers to increase awareness and shop traffic

· Selects and uses hashtags that target the appropriate audiences based on the post’s content

· Photographs daily activities, as well as events

· Plans and markets in store events (classes, hands on, artist markets, etc.)

· Produces a weekly content-driven newsletter in MailChimp

· Creates email marketing content that promotes sales and creates awareness of new products

· Monitors analytics to understand audience engagement and adjust future content

· Creates graphics for digital and in-person marketing

· Updates Shopify website with new products and promotions

· Assists Chief Branding Officer with projects as assigned

Requirements

· An existing portfolio, personal or professional, that shows your social media skills (Required)

· Marketing planning experience including social media and email marketing (Required)

· Knowledge of Facebook, Instagram, TikTok, and YouTube from a business perspective (Required)

· A green thumb – gardening, indoor plants, or landscaping (Required)

· Strong photography skills, including taking flat lays, file resizing, editing programs (Preferred)

· Graphic design skills (Required)

· Content writing experience (Required)

· Experience with Shopify, Later, Klaviyo, Canva, or similar platforms (Required)

· Full-Time or Part-Time Position

· In office

Benefits

· A culture that fosters personal and professional growth

· Paid Time Off

· Paid Vacation from Christmas Eve through New Year’s Day for all team members

· Industry Personal Development Opportunities

· Allowance for education/inspiration program annually

· Allowance to donate to a charity of your choice annually

· Medical Insurance – HMO or PPO

Job Type: Full-time

Pay: $48,000.00 - $55,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• Describe your area of passion in gardening!

Education:

• Bachelor's (Required)

Experience:

• Email marketing: 3 years (Required)
• Event planning: 3 years (Preferred)

Work Location: In person

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