Job description
Brand Overview:
ascena is a leading national specialty retailer offering apparel, shoes, and accessories for women through our brands Ann Taylor, LOFT, and Lou & Grey, Lane Bryant and Cacique. We operate ecommerce websites and over 1200 stores throughout the United States.
Ready to apply? We currently have an opportunity for a Site Merchandising Manager to join our team located at our Times Square Tower-ANN-New York, NY 10036.
Position Overview:
About position: The Site Merchandising Manager is responsible for maximizing our Ecommerce business through the development and implementation of the site merchandise placement strategies that address client needs across all categories for the brand.
Essential Duties and Responsibilities:
- Create and implement a strategy for online merchandise, content and product placement and navigation strategy.
- Partner with the Ecommerce and merchandising teams to lead the implementation of a compelling, well-balanced merchandising, product placement and navigation strategy to support the achievement of product volume and financial objectives.
- Work with cross-functional teams to develop and execute site road mapping and navigational strategies, as well as product sequencing.
- Ensure all aspects of site merchandising are on brand, employ best practices, have KPIs to benchmark performance
- Serve as a key liaison between the business and technical teams to implement new site functionalities and enhancements.
- Determine and implement appropriate competitive strategies to drive product conversion and reduce return rates.
- Develop and distribute key reporting metrics for e-commerce sales, gross margin and ROI; make recommendations and decisions based upon results.
- Leverage competitive research and analyze consumer behavioral characteristics, fashion trends, retail landscape and other relevant data to optimize product placement and content, based on customer path analysis behavior and conversion results.
- Monitor and assess site analytics and KPIs to inform site strategies.
- Partner with the web production team to understand and proactively explore functionalities and drive online efficiencies
- Manage an Associate Site Merchandiser
- Qualifications
- BA/BS degree or equivalent experience required
- 5-7 years’ experience in Site Merchandising
- Bachelor’s degree or equivalent
- Ability to take analysis into action, executes to timelines and provides timely solutions
- Exceptional leadership capabilities and the ability to influence others across functions; build support and engagement
- Strong analytical skills and clear understanding of financial measurements and how to impact them
- Outstanding verbal and written communication skills
- Strong decision making capabilities; strong point of view and negotiation skills
- Clear understanding of brand, client and experience
- Proficient in Microsoft Office
- Salesforce knowledge a plus
The target salary for this role is: $85K-$105K.
Actual compensation within that range is influenced by a wide array of factors including, but not limited to, skill set, level of experience, and other job-related factors.
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Location:
Times Square Tower-ANN-New York, NY 10036
Position Type:
Regular/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
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